A number of regional sales operations and media owners have joined forces for the first time to form the Regional Press Club (RPC) North.RPC will be used to promote regional marketing, initially through presentations to planners, buyers and advertisers and, ultimately, by collaborating to develop tailored packages that fully demonstrate the benefits and opportunities offered… Continue reading Publishers And Sales Houses Form Regional Marketing Alliance
BSkyB announced today that it will be launching its digital satellite service to new customers on 1 October. Sky hopes the October launch will make it the first company to fully launch digital television, and it is likely to benefit from the key Christmas selling season.The company also announced incentives today which might well advantage… Continue reading Countdown To BSkyB Digital Launch Begins
Publishing giant Emap has announced that it is bringing its leisure and lifestyle magazine titles under the newly-created division of Emap Active.In an attempt to give the currently disparate titles a central identity, the magazines currently published by the Emap Apex, Nationals, Images and Pursuit departments will all operate under Emap Active. This will see… Continue reading Emap Groups Leisure Titles Under Emap Active
Once again all but Women recorded an increase in impacts for ITV year on year for June. The biggest increase this time, presumably because of the World Cup, was for Men where impacts were up 24.4%. Adults impacts were up 8.2%. Channel 4 lost impacts in all audience categories but Housewives/Children which was up 1.0%.… Continue reading TV Round-Up – June 1998
BBC One has revealed details of its autumn schedule that its hopes will compete with the one recently unveiled by ITV (see ‘Refreshment, Renewal And Reality,’ Says ITV). Big hitters include The Life Of Birds, an adaption of the novel Vanity Fair and Victoria Wood’s first faure into situation comedy dinnerladies. The number of series… Continue reading BBC Shows Off Autumn Schedule
Published today is research carried out by the Advertising Standards Authority(ASA) this year which shows that the public are increasingly concerned with taboos such as swearing, sexism, homosexuality, drugs and religion in advertising on TV.Bad language, sexually explicit images or inappropriate images of young children were most likely to cause concern. Eight out of ten… Continue reading Advertising Standards Authority Reveals Growing Public Concern
Sky Sports are to launch a round the clock sports channel on the Sky Digital Satellite service on 10 August. The channel will focus mainly on football, but will generally involve a complete news service and live coverage of major sports as well as features and round-ups. Eight new presenters have been recruited for the… Continue reading 24 Hour Sports Channel On Sky
The launch of ONdigital, the new face of British Digital Broadcasting, has again given rise to speculation over the compatibility of the various receivers on the market with the different services available .It is understood that customers wanting to receive digital television will be given a choice of two options. The first is a set-top… Continue reading Digital TV Customers’ Reception Dilemma
Insiders at IPC have been seeing a few changes in their ranks of late. Nick Wray has been promoted to new media publisher from the position of new media producer. IPC’s new media activity spans sites such as uploaded.co.uk and nme.com to information kiosks and electronic programme guides. Colin Tough, new media publishing director, commented:… Continue reading Shifts In The IPC Ranks
The Scott Trust, owner of The Observer , yesterday announced a new editor in the form of Roger Alton.Alton was previously the features editor of The Guardian, where he has worked in various roles for the past 24 years. He replaces Will Hutton, who has now become editor in chief of The Observer and remains… Continue reading Observer Sees A New Editor
