Atlantic 252 is to use a television ad campaign for the first time in five years, which is launching today. The ads promote the station’s flagship Friday and Saturday night dance show, bpm, and follow the press campaign which was conducted during June and July this year.The ad, created by Rapier, will run on MTV… Continue reading Atlantic 252 Returns To Television
Almost a third of people are prepared to pay subscription fees to a pay-TV operator in order to watch more football, or to access a channel that is dedicated to their favourite club. These are the findings of a GALLUP survey of 1,000 British consumers, conducted on behalf of Pace Microtechnology, the digital set-top box… Continue reading Sports Fans Are Willing To Pay For TV Coverage, Finds Survey
The Bank of England is set to reveal whether interest rates are to be cut amid intense pressure from businesses hard hit by the economic squeeze. Business leaders and trade unions are demanding that rates be cut from their current level of 7.5% to boost the economy and improve the competitiveness of British industry.The calls… Continue reading Interest Rates Decision Awaited
Following the announcement last week that More Group, the billboard operator, was renamed Clear Channel International (see Newsline), the group is reportedly being fined by a French commercial court for faking its own research.The Decaux Group, which at one point was also in takeover talks with More Group (see Newsline), tried to sue More for… Continue reading More Group Could Face French Fine
Denise Van Outen has announced that she is to leave Channel 4’s The Big Breakfast at Christmas to pursue other things.Johnny Vaughn and Van Outen have co-presented the show for 18-months, helping to pick up flagging viewing figures after the departure of Chris Evans.Channel 4: 0171 396 4444
Cable operator, Cable & Wireless Communications (CWC), has signed up MUTV, the Man Utd-dedicated channel, to be carried across its UK cable network. The channel will be available to over 800,000 CWC subscribers.The channel broadcasts between 6pm and 12 midnight each day, and is already being carried on Sky Digital; BSkyB is a part-owner in… Continue reading CWC Sign Up Man Utd TV Channel
The novel idea of taking a radio show to television appears to be paying off for Chris Evans and Sky One, according to unofficial overnight viewing figures.Virgin Radio, owned by Evans’ Ginger Media Group, struck a deal with Sky earlier this year to broadcast one hour of the breakfast show on Sky One (see Chris… Continue reading Chris Evans Increases Sky One Breakfast Viewing
Despite receiving 131 complaints from across the country, the Nicky Clarke shampoo ads will not be banned by the Advertising Standards Authority (ASA). The Authority describes the ads, which feature naked men and women using the Nicky Clarke hair products, as ‘adults having harmless fun.’The adverts have appeared across the national press as well as… Continue reading ASA Says ‘Naked’ Shampoo Ads Are Harmless Fun
Condé Nast is to take the GQ spin-off title, GQ Active, back alongside its parent title and reduce its frequency to four times a year. The health, fitness and lifestyle magazine, currently monthly, will be packaged together with GQ in February, April, July and November next year.The title is currently circulating at around 65,000 copies… Continue reading GQ Active Becomes Quarterly Alongside GQ
In response to the Advertising Standards Authority’s (ASA) decision to uphold complaints against the CRE’s latest poster campaign, run in late September, (see Newsline), the Commission has released another ad.Created by Euro RSCG Wnek Gosper, and run in The Times on Monday, the ad features a list of stark statistics about racial discrimination all under… Continue reading Commission for Racial Equality Responds To ASA’s Ruling
