Agency estimates for August 1998 put total terrestrial TV (including GMTV) ad revenue at £166.98 million. Year on year, ITV, Channel 4 and Channel 5 show increases in revenue and GMTV continues to lose advertising income.TV’s Adults impacts were down year on year for August, by 1.6%; ITV lost impacts in the Housewives and Women… Continue reading TV Round-Up – August 1998
The Guardian has a new foreign editor in the form of Ed Pilkinton, originally editor of the Saturday section, who has been with The Guardian since 1993.Steve Busfield has been appointed city news editor, Pat Collinson becomes deputy editor of the Saturday section ‘Jobs and Money’, and Audrey Gillian joins as a reporter after leaving… Continue reading Guardian Appoints New Foreign Editor
The last MRG meeting looked at what role media research played in the launch and development of Channel 5. The meeting was held by Nick Milligan, director of sales, and David Harrison, research director, at Channel 5, and was chaired by Rosemary Taylor.C5’s performance set against the original predictions for the station were positive. After… Continue reading MRG Evening Meeting – Channel 5 Media Research
ONdigital announced that it is to launch its digital service on 15 November at a press conference this morning, and also unveiled the package deals for its new service.Spokespeople for ONdigital stressed the element of choice characteristic of the packages on offer, with any six primary channels, chosen by the subscriber, for £7.99 a month… Continue reading ONdigital Announces Channel Packages And Launch Date
IPC Magazine’s chief executive Mike Mathews announced today that Chris Boyd, managing director of IPC Southbank Publishing Group, has resigned.Appointed to the position in 1995 (see Newsline), Boyd has resigned for personal reasons and will be succeeded for an interim of a few months by Colin-Reeves Smith who will be acting managing director of Southbank… Continue reading Managing Director At IPC Southbank Publishing Resigns
IPC Magazines Women’s Weeklies publishing director Jackie Newcombe announces some new appointments at IPC this week.Helen Stables is promoted to publisher of Woman, Woman’s Own, Now and Eva, and Gwenan Davies moves up to associate publisher on the same four titles.Amanda Furman is made group marketing and promotions manager, and Helen Maxfield moves up to… Continue reading IPC Appointments
ITV today confirmed that it has boosted its programming budget to above the rate of inflation. Most likely an attempt to counter competition created by cable and satellite television, ITV also recently announced that it is to unveil a new look and logo (see Newsline).Another reason for the development is probably also due to ITV’s… Continue reading ITV Boosts Programme Budget
The advertising agency Leo Burnett has poached Bant Breen from WPP, and from 1 October he will fulfill the role of digital communications director at the company.Chief executive at Leo Burnett, Nick Brien, commented: “Bant will be responsible for working closely with me to strategically plan the next evolution of Leo Burnett from an agency… Continue reading Ad Agency Poaches WPP Interactive Fellow
BARB has released the following statement in reference to the measurement of digital audiences:“With the launch of digital television fast approaching on Thursday, additional methods for monitoring audiences will be required.“Initial penetration of digital television of the population is expected to be small, and there will be insufficient digital homes to enable BARB to separately… Continue reading BARB Audience Measurement Of Digital Broadcasting
This weekend saw the unveiling of digital teletext at the LIVE ’98 exhibition at Earl’s Court, London. The new digital teletext will have enhanced graphics, modern fonts, the ability to broadcast photographs and an easier and faster way to move around the service.At the heart of the new service is a comprehensive television guide, and… Continue reading Launch Of Digital Teletext
