Flextech Plc. has announced the appointment of Maurice Saatchi as a non-executive director. The co-founder of Saatchi & Saatchi Advertising is described by Flextech’s chairman Adam Singer as possessing “knowledge of the media and particularly the advertising industry [which] will be extremely valuable to Flextech”.Flextech is the BBC’s commercial partner in the UKTV cable/satellite venture.…The… Continue reading Flextech Appoints Lord Saatchi
The IPA Media Policy Group has said that no ITV sales house should strike ITV-wide share deals with advertisers and agencies.The Group, headed by Ray Kelly, says that while it is acceptable to base deals on percent of total advertising or percent of total television, “it would be anti-competetive to stipulate an ITV share or… Continue reading IPA Urges Against ITV Network-Wide Share Deals
MTV Europe has announced details of its further regionalisation throughout mainland Europe and the UK. The second phase of its strategy will see programming, production and key support personnel transferring from the London headquarters to the increasingly self-sufficient regions. Ultimately, total responsibility will be given to the regions for marketing, advertising sales, human resources and… Continue reading MTV Continues To Regionalise
Under the co-decision procedure, the Conciliation Committee of representatives of the Council and the European Parliament has reached agreement on the Directive concerning common rules for the development of the internal market of Community postal services and the improvement of quality of service. The Directive creates a common internal market in the postal sector and… Continue reading EU: Agreement on Postal Services
British Interactive Broadcasting has appointed David Hilton as its chief executive with immediate effect. The company, set up by BSkyB to facilitate the launch of digital TV services (subscribers see BSkyB Launches Digital Services Company), is also planning to announce further senior appointments soon.…BSkyB has a new finance director in the shape of Nick Carrington… Continue reading BIB Gets Chief Executive
A report commissioned by the British government is understood to have concluded that the Minister for Public Health should ban food advertising aimed at children. Although it gives no specific timetable it suggests that the ban should be implemented in the lifetime of the current administration (by May 2002 at the latest). Professor Philip James… Continue reading UK: Report Threatens Ad Ban
Marcelino Oreja, European Commissioner responsible for audio-visual policy and culture, last week opened the first meeting of the think tank he created to reflect upon future audio-visual policy guidelines for the EU. The Commissioner stressed that digital technology is set to transform the European audio-visual industry. He encouraged the think tank to consider how the… Continue reading EU: Future Thoughts On AV Policy
WPP has formed a new company called the Intuition Group, to focus on advertising and marketing to women.Intuition’s headquarters will be in New York though there will be offices opening in Europe, Asia Pacific and Latin America. The outfit’s first client will be Clairol’s brands such as Nice ‘n’ Easy, Loving Care, Lating Color and… Continue reading WPP Launches New Company
Chinese authorities have announced that from 1998 CCTV, the country’s only national TV station, will not be permitted to broadcast spirits advertising on prime time TV. The ban will also apply to corporate image campaigns for distilled beverage producers between the hours of 7pm and 8pm.
Brown Bear Publishing has now launched its online “newsstand” site where Internet users can browse a variety of magazines and buy subscriptions to the titles.The site, which can be found at http://www.subscriptions.co.uk, features magazines from the sport and fitness, teenage, travel, music and fashion markets. Daniel Squirrel, chief executive of Brown Bear, told Newsline that… Continue reading Subscription Site Launches
