Atom Publishing is preparing to launch a film magazine which will be given away free at all United Cinemas International (UCI) venues. UCI has awarded a three year contract to Atom to publish the magazine for UCI customers throughout the UK and Eire.The first issue of Blast is planned for April 1998 and will circulate… Continue reading UCI Cinema-Goers Magazine To Launch
The Times‘ Saturday edition is to receive a considerable redesign and repackaging by owners News International. This weekend’s edition sees the launch of a new children’s supplement called Meg@ which follows hot on the heels of Metro, the new arts, entertainment and listings magazine. Go is to replace Car 97 covering “everything from motorbikes to… Continue reading The Saturday Times Gets Repackage And New Section
The media agency created by a partnership between Christine Walker and M&C Saatchi is to take under its wing the Saatchi’s current media buying operations. Walker Media, which is to become operational next January, will house the team but it will retain its autonomy. A spokesperson for M&C Saatchi stressed that current clients’ contracts will… Continue reading Walker Media Envelopes M&C Saatchi Media Buying
A survey by Taylor Nelson AGB reveals that 46% of respondents would be “quite interested” in buying a box to receive digital television. Only 6% however would want digital TV “as soon as it was available”.Price is obviously an important factor and most people would want it to cost under £100 while heavier viewers would… Continue reading 46% Interested In Digital Box
A number of key radio industry figures have attacked the BBC for promoting its own radio services on BBC television. The Corporation’s recent “Perfect Day” production is quite possibly the catalyst for the criticism as it is seen as a three or four minute solo-spot advertisement. An advertisement for which, much to the chagrin of… Continue reading Radio Industry Denounces BBC’s Self-Promotion
Southnews has reported a 38% year on year rise in interim pre-tax profits from £2.68 million to £3.7 million. Strong growth in recruitment advertising helped lift turnover 14% to £21m.The regional newspaper publisher said that while it was interested in further acquisitions, it was not prepared to pay the prices being asked.Southnews: 0181 424 8883
The weakest article in Adrenalin is the one which adorns the front cover whilst the rest are obscured by a competition flap (have a look). Why? Because this article is about Angelica, “Baywatch’s hottest new babe”. The tenuous link between adventure sports and Angelica is that she is very likely to make your heart beat… Continue reading First Issue Review – Adrenalin
Total terrestrial TV revenue for October, excluding GMTV, came in at £243.9 million according to agency estimates. Of this ITV brought in £181.3m (up 3.5% year on year), C4 brought in £51.8m (up 5.7%) and C5’s revenue was £10.7m (up from £9m in September). GMTV came in at £9.1m, down almost 7% from the previous… Continue reading TV Revenue – October
Barnett’s Taxi Advertising has produced a research model of audience coverage and frequency for taxi advertising in central London.In conjunction with MVA, which helped to develop BUSADS, Barnett’s Taxi Research uses the National Travel Survey, the London Area Transportation Survey and face to face surveys of taxi drivers to measure the OTS of adverts on… Continue reading Research For Taxi Ads Launched
