BT is still considering its next move following WorldCom’s surprise bid for MCI earlier this week. WorldCom’s offer, which threatens to scupper the BT/MCI merger plans, is thought to be in the region of $30m which is around $9m more than BT’s.BT’s move on MCI, which was first announced in November last year (subscribers see… Continue reading BT Considers Options
The Rugby Football Union has announced that Carlsberg-Tetley is to sponsor the sport with involvement at all levels from the national team right down to the local clubs.Amongst their sponsorship package are the National Knockout Cup, now called the Tetley’s Bitter Cup, and the Tetley’s Bitter County Championship. The company will more than double the… Continue reading Carlsberg-Tetley Announce Rugby Sponsorship
Football seems to be the flavour of the week, with plenty of round ball fun to be seen across the spectrum of channels. At the top of the list stands the Newcastle v Barcelona game, shown by ITV Sport on Wednesday night, and watched by an audience of 8.91 million. The UEFA Cup game between… Continue reading TV Viewing Summary W/E 21/09/97
Overall it was a poor month for the national newspaper industry with just five titles showing year on year increases in readership – four of these were broadsheets. The Sunday Telegraph led the way with an increase of almost 15% year on year to 2.36 million while the Guardian rose over 6% to 1.346 million.… Continue reading National Newspaper NRS – August
Pearson are contemplating selling their 4% stake in BSkyB if their offer of £233m for US television production company All American comes off. A spokeswoman for Pearson said the sale of the BSkyB stake, and the possible sale of other broadcasting company stakes held by Pearson, would be completed in order to further distance the… Continue reading Pearson May Sell Stakes In TV Companies
Maid, the online information provider, has announced that it will be taking over its formal rival Knight-Ridder Information.The deal, worth £261m, will see Maid become the world’s largest online information company as it changes its name to the Dialog Corporation when it begins trading next month. Dan Wagner, founder of Maid, will become chief executive… Continue reading Maid Acquisition To Go Ahead
Some of the shares in GWR Group which were placed up for sale by Capital Radio earlier this week (subscribers see Capital Sells GWR Stake) have been bought by the music group EMI.EMI has secured 4 million shares in GWR Group taking their stake in the company to just under 14 per cent. The £6.8m… Continue reading EMI Buys GWR Shares
Talk Radio sales controller, Tim Bleakley, has appointed two new people to its sales team. Laura Doughty, former sales exec. at The Guardian and Deirdre Lythe, formerly new business development manager at Flextech, join Talk Radio next week.The station has also has also agreed two new sponsorship deals: Tesco will sponsor a twelve week series… Continue reading Talk Radio News
A joint venture between New PHD and Partners BDDH has resulted in the creation of a new media strategy and planning agency called Media Science. Media Science will be housed at BDDH’s offices and will be staffed by two or three senior media strategists who have yet to be chosen. The £9m Mercedes media buying… Continue reading New PHD And BDDH Create Media Science
It has been reported that talks and the preparation of documents are underway to forge a deal between the two advertising agencies McCann-Erickson and the Leith Agency. It is rumoured that such a deal would result in McCann taking the 45% stake in Leith which is currently held by 3i.According to Campaign, McCann would use… Continue reading McCann-Erickson And Leith Agency Merger
