More Uk articles

This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…

British households are becoming more and more technologically wired up according to a new Omnibus Survey from the Office for National Statistics (ONS). Mobile phones, answering machines, faxes and the Internet are becoming the norm with over half the households in Britain having at least one of these devices. 29% of households have a home… Continue reading Britain Is Getting Connected

Billett’s, the advertising consultancy group, has issued a report detailing its opinion of the new ITV airtime sales policy which offers deals in terms of share of total broadcast spend (subscribers see ISBA Consults IPA On ITV Sales Policy). The consultancy believes that agencies should resist this policy and should receive the support of their… Continue reading ITV Sales Policy: There May Be Trouble Ahead

Carlton Television’s music show Videotech is to be broadcast on the Internet and ITV simultaneously on Thursday 27 November at 10.40pm. The hour-long event is to be used as a test case for the problems of issuing rights licences for webcasts on the Internet. The Performing Rights Society (PRS) and the Music Copyright Protection Society… Continue reading Videotech In First Live ITV ‘Webcast’

The Broadcasting Standards Commission has published a new code of guidance for broadcasters relating to issues of fairness and privacy. The code may have signalled the end of documentary makers’ rights to film in secret if the BSC had decided to clamp down hard following Princess Diana’s death. However, the Commission has reached a compromise… Continue reading Broadcasters Receive New Fairness And Privacy Code

The latest Establishment Survey for June 1997 is now available in full. Subscribers can access this by selecting Television from the drop down box and scrolling down to the Establishment Surveys section.

An ad by insurance company Direct Line has been suspended by the ITC following a number of complaints from rival businesses. The ITC is investigating the legitimacy of the complaints which argue that the ad portrays traditional insurance brokers in a damaging way. Broadcasters have been told not to transmit the advertisement until the ITC… Continue reading ITC Suspends Insurance Ad

New CIA MediaLab research has uncovered four types of MediaSpecies which react differently to advertising and marketing. The study, based on work with 20 focus groups, shows how these four personality types feel and react toward marketing campaigns across all media (TV, press, posters, direct mail, sampling, sponsorship and advertorial campaigns). MediaLab believes that ad… Continue reading Advertising: Cynics, Aquiescents, Enthusiasts & Ambivalents

The merger between MAID and Knight-Ridder (subscribers see MAID Shareholders Approve Knight-Ridder Takeover) will see the loss of around 450 jobs at the resultant online information provider, Dialog Corporation. The group is attempting to cut its workforce by 24% in order drive down operation costs of the enlarged Dialog group. So far 70 jobs have… Continue reading 450 Jobs To Go At Newly-Formed Dialog

This week is the last week to grab the chance of winning a Nintendo 64. If you haven’t yet filled out the MediaTel questionnaire then do so post-haste in order to be entered into the draw. Good luck…