Nestlé’s leading culinary brand Crosse & Blackwell have agreed to sponsor a second series of ITV’s Quisine show. The deal was negotiated by Carlton and Universal McCann on behalf of Crosse & Blackwell. Quisine will start on 21 October and run until 18 December.Other ITV Network programmes currently available for sponsorship are Remote Control Cooking… Continue reading Crosse & Blackwell Sponsor New Series Of Quisine
The RAB held a Radio & Drinks Advertising Seminar yesterday at The Brewers Rooms which was designed to offer marketeers across the entire alcoholic drinks sector a new perspective on advertising.After being welcomed to the seminar, Simon McQuiggan from Whitbread made the first speech explaining what the company is trying to do in its marketing,… Continue reading The Radio & Drinks Advertising Seminar
The national newspaper market saw a year on year fall in sales of over 145,000 in the period April-September, which is a drop of 0.5%. The People experienced the largest drop, down 6.4% to 1.924 million while the Sunday Mirror was close behind with a fall of 6.3% to 2.290m. The Independent on Sunday experienced… Continue reading National Newspaper Summary – September ABCs
The Rover 200 campaign is the latest in a long line of car TV ads to have attracted complaints from viewers.In the ITC’s August Complaints Bulletin it is reported that 15 viewers complained about the scene in which a young businessman took to his car after hearing that his “big idea” had been rejected. The… Continue reading Car Ads Attract More Complaints
Agency estimates put August’s terrestrial television revenue at £143 million. ITV brought in a total of £104.8m, up 3.9% year on year, while Channel 4 came in at £31.5m, up 0.5%. Channel 5’s revenue was estimated to be £6.7m, down from £8m last month.It was a good month for ITV/C4 Adult, Women and ABC1 Adult… Continue reading TV Round-Up – August
The Commission is today debating a couple of key infringement cases under Article 169 relating to the German Premiums law, the Zugabeverardung and the equivalent Belgian legislation. These laws restrict the use of premiums including Air Miles and American Express (who brought the complaints). These companies offer their card-holders a bonus in the form of… Continue reading EU: Incentive Promotions Infringements
The international advertising network Omnicom have bought the company responsible for British Airways’ new corporate logo, Newell & Sorrell. The Newell & Sorrell design consultancy is to merge with Omnicom’s wholly-owned subsidiary Interbrand UK to create Interbrand Newell & Sorrell (INS). John Sorrell, currently chairman at Newell & Sorrell will become chairman of the new… Continue reading Omnicom Buy Newell & Sorrell
A new policy report from the UK Consumers’ Association – Communications Regulation; making the right connections – proposes a rationalisation of the current regulatory framework for the communications industry as a whole in the UK. It calls for a single regulator that would merge the functions of the ITC, Oftel, the Radio Authority and (possibly)… Continue reading UK: CA Wants Single Regulatory Body
BSkyB has said that it will not be allowing ITV to show the crucial England v Italy World Cup qualifying match live on Saturday. Instead, ITV will be showing an unedited recording of the game at 10pm. The Football Association had put pressure on Sky Sports to allow live coverage of the game to be… Continue reading No Live England Game For ITV
The September Retail Price Index was announced this morning as 159.3, an increase of 0.5% on the previous month and a rise of 3.6% on September 1996.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
