In Hungary new advertising legislation has been agreed. The legislation tidies up previous laws, aims at protecting consumers from manipulation, specifies types of banned advertising and articles that may not be advertised (such as weapons or certain pharmaceuticals, as well as alcohol and tobacco products in certain areas and in specified places and times). It… Continue reading MAG: New legislation on advertising
The infringements cases discussed by the EC Infractions Committee relating to Amex and Air Miles were held over, following a decision to ask DGXV to study the legal issues further. It is understood that the Commission’s Legal Service was keen to apply the principle of the ECJ’s ‘Keck’ judgement to the cases, but it was… Continue reading EU: Incentives cases postponed
The French Parliament has approved an amendment to the 1998 Budget that could introduce a one per cent tax on all below-the-line printed matter. Proceeds from the proposed new tax would, according to the amendment’s author Jean-Marie Guen, be allocated to the daily press. French media and advertising groups are due to meet Government Ministers… Continue reading FR: Ad Tax Proposed For DM
Sky has launched a World Cup 98 Website in association with Budweiser. The site can be found at http://www.sky.co.uk/worldcup and features news, fixtures and TV coverage information.The sponsorship is part of Budweiser’s wide-ranging association with the event and represents an increasing willingness for high-profile brands to become sponsors for sporting Websites. In the summer Land… Continue reading Sky Teams Up With Budweiser For Website
A special edition of Harden’s London Restaurants 1998 will be given away with next Sunday’s (9 November) London and the south east editions of the Observer. The promotion is to be supported by a TV and radio campaign created by Ogilvy & Mather; media buying was conducted by New PHD.The Observer Press Office: 0171 239… Continue reading Free Observer Restaurant Guide
The cable consortium represented by On Demand Management is on the verge of a second pay-per-view movie deal, this time with Columbia Tristar pictures. The group, comprising Telewest, NTL, General Cable and Diamond Cable Communications, is expected to announce the details of the contract this week.On Demand recently completed a similar deal with Warner Brothers,… Continue reading Cable Consortium Forging Second PPV Deal
In conjunction with the launch of the Express‘ new business section EX (subscribers see EX Express), the paper is running a direct mail money-off promotional campaign.Vouchers are being sent to the self-employed and small business owners who are not currently Express readers. They offer the paper for 50p off the Express On Sunday (taking it… Continue reading Express Voucher
After the stockmarket nosedive on Monday and Tuesday badly affected media stocks (subscribers see Media Shares Hit Hard In Stockmarket Nosedive), the majority of media companies staged a comeback during the week which broadly mirrored the recovery of other sectors.Some normality had returned by Wednesday when Martin Sorrell, chief executive of WPP Group, bought a… Continue reading Sharewatch W/E 31/10/97
Monday The Institute of Practitioners in Advertising launches its biennial IPA Advertising Effectiveness Awards.Tuesday BBC News Online launches on the Internet as a 24-hour rolling news service, a week before News 24, its TV counterpart. A preview of the site can be found at http://news.bbc.co.uk/.A Profile Commentary, looking at which magazines C1 25-34 Women read,… Continue reading The Week Ahead
Top 10 Magazines Ranked By Women C1 25-34 Readership Title Adults 15+ Audience Coverage % Profile % 1 M&S Magazine 4,431,000 267,000 20.07 6 2 Take A Break 4,950,000 220,000 16.54 4.4 3 Cosmopolitan 2,231,000 208,000 15.63 9.3 4 Marie Claire 1,827,000 203,000 15.26 11.1 5 Sky TV Guide 5,898,000 202,000 15.18 3.4 6 Womans… Continue reading Magazine Readership Profile Commentary – C1 25-34 Women
