IPC Magazines and BT have arranged to provide interactive versions of Loaded and Marie Claire magazines via BT’s Touchpoint Multimedia kiosks.The interactive magazines will be launched at the beginning of October to coincide with BT revamping the service. The 200 Touchpoint Kiosks, located all around London, are free to browse and provide a variety of… Continue reading Marie Claire And Loaded Appear On BT’s Touchpoint Service
Don Cruickshank, director general of telecoms watchdog Oftel, has said that he will be stepping down from the post when his term of office ends in March next year.Mr Cruickshank plans to split his time between public and private sector activities. He has already accepted a part-time role with the Education and Public Access Task… Continue reading Cruickshank Steps Down From Oftel
Mindshare, the operation formed from the merged media arms of Ogilvy & Mather and JWT, will take third place in the table of UK media specialists. Bringing the Network’s £211.15m and JWT’s £174.28m (1996 ACN MEAL billings) together will put Mindshare behind Zenith at £554.29m and TMD Carat with £400.66m.As reported on yesterday’s WPP Buy… Continue reading Mindshare To Take Top 3 Media Spot
The ITC will use citizens’ juries to discover what viewers find offensive on television. Two juries will be used in the research neither of which will be open to the press. The purpose of this research is to ensure that the ITC accurately reflects public opinion in its policies and codes. This is the first… Continue reading ITC Uses Citizens’ Juries For Research
In response to pressure from the EC concerning its position on digital TV, the Spanish government has adopted amendments to the country’s laws on digital TV on 12 September. The amendments remove the obstacles to freedom to provide goods and services which are presently hindering the commercial development of one of Spain’s two digital providers,… Continue reading ES: Government Moves On Digital TV
Bert Hardy, chief executive of European Press Holdings Limited, announced today that Peter Gould has joined the Sunday Business as advertisement director.Gould recently left the Evening Standard where he worked in the same role and has also worked for News International as managing director of City Magazines Ltd..The Sunday Business title recently became a subsidiary… Continue reading Peter Gould Joins Sunday Business
A small media company called Elmsdale Media is planning to launch a 300 film pay-per-view movie channel in direct opposition to BSkyB’s plans to launch a similar channel as part of its digital TV project.Elmsdale is currently negotiating with Hollywood studios to secure film rights for the channel, which would run on high-capacity cable systems.… Continue reading BSkyB Faces Movie PPV Challenge
McCann-Erickson was named as agency of the year at last week’s Media & Marketing Europe awards. This prize goes to the agency which, in the opinion of the judges, “delivered consistently creative solutions” across a wide range of product categories. In the awards as a whole, McCann-Erickson features six times, either with a commendation or… Continue reading McCanns Wins M&M Europe Award
The Swedish Association of Advertising Agencies has announced that it supports the Swedish Government’s ban on advertising to children, and will therefore back the Swedish Consumer Council’s campaign of trying to stop the television channel TV3 broadcasting to Sweden by means of a national boycott. The Association says that it canvassed its members on the… Continue reading SW: Agencies Support Ad Bans
President Bill Clinton has spurned the $368.5 billion deal that was reached earlier this year between tobacco companies and various US states that had sued the industry in order to recover the health-care costs of treating smokers who had allegedly contracted their illnesses through tobacco consumption. Presidential approval was necessary for the deal to be… Continue reading US: Clinton Rejects Deal
