Zenith Media has published its worldwide advertising expenditure forecast to 1999.According to the study, steady real adspend growth is forecast in the US, Europe and Japan; in central and south east Asia this figure is expected to grow by 34% in real terms by 1999.Global adspend in print, TV, radio, cinema and out-of-home is forecast… Continue reading Ad Spend Forecasts To 1999
EMAP Internet Sales will be representing advertising sales on Virgin Net’s Internet site.Virgin Net currently has over 50,000 subscribers. Carol Dukes, managing director of EMAP Internet Sales said: “Virgin is a tremendously powerful brand and they are delivering very impressive traffic levels. We are delighted to welcome them into our portfolio and we look forward… Continue reading EMAP Represent Virgin
Epsom & Ewell Herald has been turned from a paid-for weekly title to a free paper. Last week it was delivered to more than 27,000 homes in Surrey. The publishers, Trinity Newspapers, are confident that this strategy will be successful.Trinity Newspapers: 01737 732000
Speaking at the Newspaper Society’s Weekly Newspaper Conference in Leeds, Doug McKenzie, marketing manager of Kwik Fit, told delegates: “Local press is able to offer synergy through its close relationship with the community. Research confirms that 62% of adults believe local press has the most helpful advertising when deciding what to buy and seen as… Continue reading How To Win More National Revenue
Coronation Street is only just first past the post this week with an average viewing figure of 14.19 million compared to Eastenders average of 14.00 million. The latest batch of fly-on-the-wall documentaries continue to do well. The BBC lead the field with The Driving School entering the top ten, watched by 11.16 million. Both Airport… Continue reading TV Viewing Summary W/E 22/06/96
LWT has denied claims made yesterday by two Tory MP’s that its forth-coming Friday night show, Live at the Capital Café presented by Dani Behr, will feature a dating-game that arranges casual sex between strangers.Ann Widdecombe MP called for LWT’s licence to be reviewed and said: “What they are offering is a service to get… Continue reading Madame Behr?
Newsline will bring you live coverage of the Budget Speech as it happens. The speech will follow Prime Minister’s Question Time at about 3.30pm.
The Chancellor stood-up at 3.46pm.The Chancellor has stated that the central purpose of today’s budget is to ensure that Britain is equipped to rise to the challenges of the global economy.The government will borrow only to invest. Economic growth is forecast to rise 2.5% in the next year. Inflation is forecast to rise 2.5%.Corporation tax… Continue reading Budget Line – The Chancellor’s Speech As It Unfolds
Sir Michael Checkland has been appointed a member of the Independent Television Commission for a period of four years, the National Heritage Secretary Chris Smith announced today. Sir Michael takes up his position at the ITV this week.ITC: 0171 255 3000
NTL Broadcast, one of the UK’s leading providers of transmission services, will demonstrate digital radio at this year’s Radio Festival in Birmingham. Two virtual digital radio sets will demonstrate the high quality sound which Digital Audio Broadcasting (DAB) provides as well as the graphical and text services it provides.Also on display is a demonstration of… Continue reading NTL Showcases Digital Radio
