Ford will be sponsoring the ITV broadcast of the 1997 Royal Tournament. The car manufacturer has sponsored the show in part for the last five years and the new full sponsorship deal was negotiated by Sally Blackburn at Laser and James Papworth at the Network on behalf of Ford.As well as sponsoring the opening, Ford… Continue reading Ford To Sponsor Royal Tournament
http://www.beeb.comThe Beeb’s long awaited commercial web-site has finally arrived. The bold site achieves the almost impossible, the clever design manages to give the busy pages a spacious quality. The information does not overwhelm the viewer. Lead your mouse around the page for a casual dip into any area that interests you.Sports fanatics will welcome Scorewatch;… Continue reading Web-Site Of The Week – Beeb
Emap has named its new sales and marketing operation as Emap On Air. Headed by Tom Toumazis (subscribers see EMAP Radio Launches Sales House) the new operation will be responsible for the sales and marketing of all of Emap’s broadcast interests which include 19 radio stations and the cable channel The Box. It will have… Continue reading Emap Names New Sales House
Mike McCormack, chief executive of AMRA Ltd, has been elected chairman of the Publicity Club Of London; he takes over from Peter Howard-Williams, managing director of Pearl & Dean.The Club has over 300 members drawn from all areas of marketing, media and related industries and organises training and social events. McCormack aims to broaden the… Continue reading McCormack In The Club
IPC is set to sell six of its titles from its Specialist Group, according to trade press reports. The titles named include Angler’s Mail, Coarse Angling and Railway. Southern Newspapers is rumoured to be interested in buying the titles.IPC would not comment on the reports while Southern admitted that it had a cash pile of… Continue reading IPC Set To Sell Titles
Reed Business Information’s computer trading title Client/Server Magazine has closed only to be relaunched in October under a new name Corporate Networks . The editorial and advertising staff of the ‘extinct’ title will move over to the new magazine.This repositioning is intended to reflect the computing industry’s increasing concentration on the network as the centre… Continue reading Life After Death For Reed Title
Amra, the regional sales house, has taken a minority stake in a new relationship marketing agency called Third Tier which is being set up by ex-Word chief Jeremy Morris.The new venture will aim to generate revenue for different media from sources other than advertising, subscriptions and cover-prices. These could include joint marketing initiatives and other… Continue reading Amra Takes Stake In New Agency
Coronation Street is again top of the pops this week, with Wednesday’s episode attracting a commendable 14.91 million; Monday’s episode came in second at 14.76 million. Eastenders’ storylines pulled in a disappointing number of punters in comparison to The Street this week. The best it could do was 13.86 million on Monday. While, down on… Continue reading TV Viewing Summary W/E 15/06/97
Up until the end of last year EMAP’s Empire and Premiere titles were the only mainstream news-stand magazines which catered for film fans. Then, as if publishers all of a sudden woke up to the fact that the movie magazine market was just waiting to explode, four new titles were launched in the space of… Continue reading Film Magazines – Market Round-Up
Capital Radio London has announced the results of a youth research study which examines the unique role that radio plays in young Londoners’ lives. The research has received full IPA approval.Media in general and radio in particular were found to fulfill different needs for young people as they pass through puberty. During pre-puberty media tends… Continue reading Radio Tunes Into Youth
