The Consumers Association has criticised the functioning of the UK self-regulation of non-broadcast media in a policy paper “Self-Regulation in Advertising”. The report examines the sanctions available to the ASA and makes a number of proposals to strengthen them, including fines, corrective advertising, and an independent performance review of the ASA itself.
DG XXIV – the EC’s consumer policy service – is drawing up recommendations on advertising, sponsorship and marketing to children, particularly in the context of schools. The recommendations will be contained within an Action Plan due to be published as part of a communication on consumer education and training in February 1998.
The European Commission on 19 June agreed to postpone its consideration of action taken by European alcohol producers against the French Loi Evin. The decision was greeted with relief by Europe’s main advertising bodies. The college of commissioners will now return to the matter in the in December 1997. Commission sources indicated that the question… Continue reading EU: EC postpones action on Loi Evin
The TV sector was extremely volatile last week mainly as a result of BDB winning the digital terrestrial licences. Those involved in the consortium profited whilst those outside saw prices fall. Carlton rose 8.5p on Monday to 525p and finished the week on 526p, while Granada initially rose 19.5p to 854.5p. It then fell 25p… Continue reading Sharewatch W/E 27/6/97
MondayTonight’s MRG Meeting will be discussing the Radio Industry Contract which is up for review.The IPA Society is holding a panel debate this evening that promises to reveal how to handle tricky career threatening situations; Newsline will be reporting from both these events.Golf International launches, a review will appear on Newsline.The Cannes Awards will also… Continue reading The Week Ahead
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much… Continue reading TV Round-Up – May
The Radio Advertising Bureau and the Commercial Radio Companies Association are spear-heading a series of joint initiatives entitled Project 2010.The 2010 Manifesto sets out 5 main points:1 Improve commercial radio’s future case and profile with the Regulator, the BBC and the Government.2 Target advertisers, including the national top 10, to reduce churn, provide proof of… Continue reading Radio Moves Into The Next Century
The Independent Television Commission today issued a Direction to all cable operators and satellite licensees which warns against rival broadcasters giving out misleading information about their competitors.The move follows allegations made by a number of cable operators and subsequent counter allegations by BSkyB that employees have given “misleading and denigratory information” about the terms of… Continue reading ITC Reprimands Non-Terrestrial Broadcasters
The broadcasting industry’s most influential people spoke at the Institute Of Economic Affairs, Future of UK Broadcasting conference yesterday.Chris Smith, the heritage secretary, gave the key-note speech. He emphasised his commitment to public service broadcasting for the BBC, ITV and Channel 4. He conceded that ITV was gradually consolidating and he predicted that within a… Continue reading The Heritage Secretary Speaks Out On The Future Of UK TV
Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative… Continue reading Ogilvy Reconfigures
