Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative… Continue reading Ogilvy Reconfigures
Sam Chisholm, the outgoing chief executive of BSkyB *BSkyB Chief Executive To Quit, is reported to be preparing for a tour of institutions in which he will try to persuade investors that the current lack of confidence in BSkyB is not justified. Shares in the company have dropped over 100 pence in the past ten… Continue reading BSkyB To Spread The Positive Vibe
Ogilvy & Mather has won the Gold award in the film category at the Cannes International Advertising Festival for its ‘Bicycle’ work with Guinness. The Grand Prix in the film category was taken by Swedish agency Paradiset DDB for its campaign for Jeans and Workwear.The award results can be found at http://www.canneslions.com
Spending on Internet advertising rose threefold in the first quarter of 1997 to reach $129.5m, according to a survey by the US-based Internet Advertising Bureau and reported in New Media Age. This amount exceeds the revenue spent on Web ads in the first quarter of 1996 by over $20m.The top five categories by spend are… Continue reading Internet Ad Spend Soars In First Quarter
Glen Parker, research manager at JWT, will be joining Ammirati Puris Lintas as head of research. His appointment will be effective as from Monday. A replacement for Parker is unlikely to be made due to the impending merger between JWT and the Network (subscribers see Heads Named For WPP Media Outfit.
The Periodical Publisher’s Association will be focusing on a plea that business-to-business publications should be excluded from any restrictions on the advertising of tobacco when it meets the Government on 14 July – a position which is common to several countries where tobacco advertising is banned to consumers.The PPA believes that trade titles such as… Continue reading PPA To Fight Tobacco’s Corner
(Updated since 4:08pm)United News & Media has made an agreed offer to buy HTV for £371m, it has just been announced. The deal, which has long been expected, values each HTV share at 420p, which is a 27% premium on last night’s close of 330.5p. United previously owned 20% of HTV before increasing its stake… Continue reading United Swoops On HTV
Derek Morris, Ivan Pollard and Andy Tilley, the three senior media executives who are forming a partnership to launch a media consultancy firm *Media Consultancy To Launch, are slowly spilling the beans on their new venture. It has been reported that the new agency will open for business on July 4 and will be based… Continue reading July 4 Day Launch Date For New Independent
Capital 95.8 FM has signed up Jeff Young for its Saturday night spot. Young has worked at Radio 1 and Jazz FM and has most recently presented the Saturday and Sunday lunchtime shows on Kiss 100FM.This move suggests that Capital is trying to move away from its mainstream image to attract a more sophisticated audience.Capital… Continue reading Capital Tries To Broaden Its Audience
The KPMG Commercial Radio Awards have been announced and the winners are as follows:Essex FM were named Commercial Radio Station Of The Year, this was due to a major turnaround in all aspects of local involvement, output and revenue.Ian Axton and Gary Haberfield of Spire FM took the award for Excellence In Station Marketing.Tina Fewster… Continue reading The Commercial Radio Awards
