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Nimble, the low fat bread, is sponsoring Slimming‘s Slimmer of the Year Award.The Braben Company: 0171 289 1616

The ITC has published a letter sent to Chris Smith, the national heritage secretary today, in response to his request for industry opinion on the Channel 4 funding formula.The letter states: “The Commission sees no basis for continuing the funding arrangements in their present form beyond the end of 1997, and we believe that they… Continue reading The ITC Publishes Its Views On Channel 4 Funding

The broadcasting industry’s most influential people spoke at the Institute Of Economic Affairs, Future of UK Broadcasting conference yesterday.Chris Smith, the heritage secretary, gave the key-note speech. He emphasised his commitment to public service broadcasting for the BBC, ITV and Channel 4. He conceded that ITV was gradually consolidating and he predicted that within a… Continue reading The Heritage Secretary Speaks Out On The Future Of UK TV

The Chancellor stood-up at 3.46pm.The Chancellor has stated that the central purpose of today’s budget is to ensure that Britain is equipped to rise to the challenges of the global economy.The government will borrow only to invest. Economic growth is forecast to rise 2.5% in the next year. Inflation is forecast to rise 2.5%.Corporation tax… Continue reading Budget Line – The Chancellor’s Speech As It Unfolds

DG XXIV – the EC’s consumer policy service – is drawing up recommendations on advertising, sponsorship and marketing to children, particularly in the context of schools. The recommendations will be contained within an Action Plan due to be published as part of a communication on consumer education and training in February 1998. 

The European Commission on 19 June agreed to postpone its consideration of action taken by European alcohol producers against the French Loi Evin. The decision was greeted with relief by Europe’s main advertising bodies. The college of commissioners will now return to the matter in the in December 1997. Commission sources indicated that the question… Continue reading EU: EC postpones action on Loi Evin

On 5 June the EU Health Council met and discussed measures against alcohol-based stimulating beverages, widely known as alcopops. There was concern that the beverages are being targeted at young people and children, and there were calls for Community-wide measures be taken. No legislative measures were discussed but Padraig Flynn, Health Commissioner, was asked to… Continue reading EU: Council considers alcopops

ITV’s new late-night Sunday show Millennium was watched by 5 million people, according to unofficial overnight figures. This is slightly less than the audience Clive James previously brought in to the same slot which was around 6 million.Advertisers in Millennium included Parcel Force, Prudential, Nissan, John Smiths, Audi, Coors and Southern Comfort.…Tim Henman’s Saturday Wimbledon… Continue reading Millennium Watched By 5m

That was the overall feeling of last night’s MRG Evening Meeting in which Malcolm Cox, marketing director of Emap Radio, and Sue Gray, research director of Motive, pointed out how they thought RAJAR should change as its research supply contract comes up for renewal. Also speaking were Roger Gane, international media director of RSL (the… Continue reading MRG Evening Meeting: Rajar “Needs To Change”

Research carried out by GfK Marketing Services has revealed that nearly one in four UK households subscribe to multi-channel TV.At the end of 1996, 15.4% of homes were connected to satellite TV systems and 8.4% had cable TV connection; this represents 5.7 million multi-channel homes in total.GfK:01932 354 911