After the two recent Marie Claire launches in Russia and South Africa, the Marie Claire Group is pursuing its conquest of the globe, tackling the Turkish life-style market and launching Marie Claire Maison in Turkey.Marie Claire International: 33 1 41 46 88 65
Emap On Air, Emap’s broadcast sales and marketing company, has launched a major sales initiative for consumer brands called “Pure Magic”.The new sales push will run across Emap’s Magic stations and is designed for national advertisers targeting an audience of 30-40 year olds, especially women, who have previously “fallen between” the FM and AM station… Continue reading Emap Launches New Sales Initiative
There is still no hope of a cure for Sunday Business , the newspaper which seems to be suffering a slow and painful death. The paper has now not published for two consecutive Sundays and it is unlikely to go to print this weekend. The paper was unavailable for comment, but its only hope of… Continue reading Still Not Open For Business On Sunday
Since its relaunch on 13 June this year, The Economist‘s web-site has been receiving between 500 and 1000 new registrations a day, according to figures from the magazine.The Economist: 0171 830 7000
A leaked BBC report Reflecting The World has found that 10 million British people have no interest in foreign culture programmes. Using popular star presenters is the only way this large chunk of the UK population will be tempted to turn-on to programmes set overseas. The report claims that names like Chris Evans and Vic… Continue reading Personality Required For Foreign Programmes
The Big Issue is now 6 years old and was desperately in need of this revamp. The novelty-buy has worn-off, and people want to get more than a warm charitable feeling when they hand over their money to the street-vendors. The cover-design has been sharpened-up, it is now more prominent and it is hoped that… Continue reading Review – Revamped Big Issue
ITV chiefs are rumoured to be planning a new evening schedule which will see the News At Ten move to a 7:30pm slot which will then be followed at 8pm by an hour of family drama. An article in the today’s Independent goes on to say that popular programming and films would then be shown… Continue reading ITV Set To Revise Evening Schedule
Agency estimates put the combined ITV/C4 revenue for June at £184.2m, which is down 3% year on year, while Channel 5 brought in £9.7m which is an unwelcome fall from May’s figure of £11m. ITV’s revenue was put at £140.2m, down 4.8%, while C4’s was £44m, up 3.1%. The revenue ratio between ITV/C4 was 76:24.… Continue reading TV Revenue – June
