Doritos’ sponsorship credits for ITV’s Movie Premieres was awarded the only gold award at the Design and Art Direction awards. This is the first time that sponsorship credits have won an award. The credits, which caused viewer complaints because of their use of dead actors, were praised for being innovative and funny.Silver awards went to… Continue reading Doritos Wins D&AD Gold
The Forte Post House Regents Park provided the comfortable surroundings for Marketing Week’s Direct Response TV conference. Paul Rouse, deputy managing director IMS Group PLC, began his chairman’s opening address by stating that TV is now more accountable than ever before. The following speakers backed up this claim.Robin Worboys, telemedia consultant at the Sitel Corporation,… Continue reading Responding To Direct TV
It is reported in today’s Independent, that Carlton is prepared to work with which ever consortium wins the digital terrestrial broadcasting licence. It is currently backing the British Digital Broadcasting bid, but the company said that should the bid fail it will consider offering programming to the rival bidder, Digital Terrestrial Television Network.
When seeing the new Punch for the first time one could be forgiven for thinking that you had been given the wrong magazine – a men’s weekly gossip title daring to take the same name as that 150-year old great British satirical institution. Yet this is the relaunch of the relaunched Punch and a more… Continue reading Relaunch Review – Punch
Fox Kids Network has redesigned its idents, sting bumpers and trailer graphics to give the channel a complete new image. This is the UK development of a global brand building campaign undertaken by Fox Kids Networks Worldwide. Managing director, Rod Henwood commented: “This is a major development of our on air brand. We have created… Continue reading Fox Kids Gets New Look
MediaTel’s new integrated Regional Media Database has now launched. Version 1 of this extensive new planning service enables users to analyse media opportunities by any marketing area they wish to create or by any pre-selected media area (ITV area, RAJAR region, Cable Franchise area).Areas can be created using any combination of postcodes, or via a… Continue reading MediaTel Launches Regional Planning Database
Carlton Communications this morning reported interim financial results which show an increase of 11% in pre-tax profits to £158.6 million. This is on the back of turnover which rose nearly £50 million to £896 million. Carlton said that the main reason for the increases was a good sales performance for the period.The broadcaster also expects… Continue reading Carlton Reports Strong Growth
Wednesday’s Coronation Street saw Jim MacDonald out on his first date since breaking up with Liz, 17.38 million people thought it was a good enough reason to tune in, placing the episode at the top of the thirty in this week’s chart. Nice to see a far more familiar Coronation Street style storyline taking place,… Continue reading TV Viewing Summary W/E 11/05/97
The ITC has agreed to vary the build timetable in the licence for Eurobell Ltd, the local delivery licensee for West Kent.Eurobell had indicated that it had been unable to start construction in West Kent due to delays in the granting of the licence under the Telecommunications Act 1984. The ITC has reluctantly agreed to… Continue reading Licence Change
