The European Commission on 19 June agreed to postpone its consideration of action taken by European alcohol producers against the French Loi Evin. The decision was greeted with relief by Europe’s main advertising bodies. The college of commissioners will now return to the matter in the in December 1997. Commission sources indicated that the question… Continue reading EU: EC postpones action on Loi Evin
On 5 June the EU Health Council met and discussed measures against alcohol-based stimulating beverages, widely known as alcopops. There was concern that the beverages are being targeted at young people and children, and there were calls for Community-wide measures be taken. No legislative measures were discussed but Padraig Flynn, Health Commissioner, was asked to… Continue reading EU: Council considers alcopops
ITV’s new late-night Sunday show Millennium was watched by 5 million people, according to unofficial overnight figures. This is slightly less than the audience Clive James previously brought in to the same slot which was around 6 million.Advertisers in Millennium included Parcel Force, Prudential, Nissan, John Smiths, Audi, Coors and Southern Comfort.…Tim Henman’s Saturday Wimbledon… Continue reading Millennium Watched By 5m
That was the overall feeling of last night’s MRG Evening Meeting in which Malcolm Cox, marketing director of Emap Radio, and Sue Gray, research director of Motive, pointed out how they thought RAJAR should change as its research supply contract comes up for renewal. Also speaking were Roger Gane, international media director of RSL (the… Continue reading MRG Evening Meeting: Rajar “Needs To Change”
MondayTonight’s MRG Meeting will be discussing the Radio Industry Contract which is up for review.The IPA Society is holding a panel debate this evening that promises to reveal how to handle tricky career threatening situations; Newsline will be reporting from both these events.Golf International launches, a review will appear on Newsline.The Cannes Awards will also… Continue reading The Week Ahead
The combined terrestrial TV revenue for May, according to agency estimates, came in at £193.31 million which is a drop of 3.83% year-on-year. ITV/C4 Housewives/Children showed the greatest decrease in impacts year on year with a fall of 10.8% while the other categories for these channels combined had decreases of under 6%. There was much… Continue reading TV Round-Up – May
The Radio Advertising Bureau and the Commercial Radio Companies Association are spear-heading a series of joint initiatives entitled Project 2010.The 2010 Manifesto sets out 5 main points:1 Improve commercial radio’s future case and profile with the Regulator, the BBC and the Government.2 Target advertisers, including the national top 10, to reduce churn, provide proof of… Continue reading Radio Moves Into The Next Century
The Independent Television Commission today issued a Direction to all cable operators and satellite licensees which warns against rival broadcasters giving out misleading information about their competitors.The move follows allegations made by a number of cable operators and subsequent counter allegations by BSkyB that employees have given “misleading and denigratory information” about the terms of… Continue reading ITC Reprimands Non-Terrestrial Broadcasters
The broadcasting industry’s most influential people spoke at the Institute Of Economic Affairs, Future of UK Broadcasting conference yesterday.Chris Smith, the heritage secretary, gave the key-note speech. He emphasised his commitment to public service broadcasting for the BBC, ITV and Channel 4. He conceded that ITV was gradually consolidating and he predicted that within a… Continue reading The Heritage Secretary Speaks Out On The Future Of UK TV
Ogilvy & Mather Direct, the direct marketing group, has renamed itself OgilvyOne Worldwide.The new company will offer an enhanced and extended service in customer acquisition, retention and profitability. Following a successful trial period in three European centres, a Customer Ownership process is being introduced in all OgilvyOne offices. This system aims to apply strategic, creative… Continue reading Ogilvy Reconfigures
