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Nimble, the low fat bread, is sponsoring Slimming‘s Slimmer of the Year Award.The Braben Company: 0171 289 1616

The ITC has published a letter sent to Chris Smith, the national heritage secretary today, in response to his request for industry opinion on the Channel 4 funding formula.The letter states: “The Commission sees no basis for continuing the funding arrangements in their present form beyond the end of 1997, and we believe that they… Continue reading The ITC Publishes Its Views On Channel 4 Funding

The broadcasting industry’s most influential people spoke at the Institute Of Economic Affairs, Future of UK Broadcasting conference yesterday.Chris Smith, the heritage secretary, gave the key-note speech. He emphasised his commitment to public service broadcasting for the BBC, ITV and Channel 4. He conceded that ITV was gradually consolidating and he predicted that within a… Continue reading The Heritage Secretary Speaks Out On The Future Of UK TV

The Chancellor stood-up at 3.46pm.The Chancellor has stated that the central purpose of today’s budget is to ensure that Britain is equipped to rise to the challenges of the global economy.The government will borrow only to invest. Economic growth is forecast to rise 2.5% in the next year. Inflation is forecast to rise 2.5%.Corporation tax… Continue reading Budget Line – The Chancellor’s Speech As It Unfolds

LWT has denied claims made yesterday by two Tory MP’s that its forth-coming Friday night show, Live at the Capital Café presented by Dani Behr, will feature a dating-game that arranges casual sex between strangers.Ann Widdecombe MP called for LWT’s licence to be reviewed and said: “What they are offering is a service to get… Continue reading Madame Behr?

Research carried out by GfK Marketing Services has revealed that nearly one in four UK households subscribe to multi-channel TV.At the end of 1996, 15.4% of homes were connected to satellite TV systems and 8.4% had cable TV connection; this represents 5.7 million multi-channel homes in total.GfK:01932 354 911

The Hampstead & Highgate Express and the Oxford Times are joint winners of the Weekly Paid-For Newspaper of the Year Award, while the Hunts Post won the Free Newspaper of the Year in the Newspaper Society’s new Weekly Newspaper Awards. These expanded awards replace the previous Free Newspaper Awards.Winners of other awards include: Best Ad… Continue reading Ham & High And Oxford Times Win Awards

NCR, a business information and technology company, and Electronic Media Promotions are currently working together to turn automatic cash machines into advertising outlets.In a few weeks time, the hole in the wall will tell you more than the state of your bank balance. Receipts for money will soon couple as advertising slips. Several major high-street… Continue reading Cash-Points, The Latest Target For Advertising

GMTV’s Breakfast First survey, carried out by Continental Research, has found that housewives spend £1,288 million on food and groceries every week. Of this, £77 million is spent on items that are later thrown away.80% of shoppers stick to the same brands. Most brand-switching was found to be induced by price differentials and special offers.56%… Continue reading GMTV Studies Female Spending Power

The conciliation committee, at its first formal meeting, quickly reached agreement on a text of the comparative advertising directive on 25 June. The fact that it took only one meeting of the committee showed a remarkable degree of agreement between member states and the EP on the desirability of permitting comparative advertising throughout Europe.Regardless of… Continue reading EU: Successful Conciliation