The Broadcasters Audience Research Board has chosen a research method for measuring Channel 5 audience figures. However, ITV is not happy with the method being proposed. The separate ITV sales houses are worried that it will fail to provide an accurate reflection of viewing in each area and each type of audience, for example 16-34… Continue reading ITV Express Concern To BARB
TMD Carat has confirmed that it is to merge with YMG Carat after parent company Carat UK decided that the two operations would perform better as a single outfit.YMG’s billings will add around £35 million to TMD’s £440 million, though there is concern that there will be some conflict between clients. Associated Newspapers’ Evening Standard,… Continue reading Carat Media Outfits Merge
Two agencies dominated this year’s Regional Press Advertising Awards ceremony; CIA Medianetwork and Duckworth Finn Grubb Water were the judges’ favourites. The two agencies picked up three gold awards for their joint-work on Daewoo. The car company’s advertising campaign took awards for Campaign of the Year, Best Use of the Regional Press by a new… Continue reading The Regional Press Advertising Awards
Associated Newspapers’ ad directory is now up and running. The directory, which is run by Associated Electronic Publishing, aims to make advertising on the Net more effective. It is also intended to make it easier for users to find British sites. Advertisers already signed up include Microsoft and British Telecom. Software has been designed to… Continue reading Associated Expand On-Line Business
The arrival of the X-Files-type drama Dark Skies on Channel Four has helped the station to achieve its highest audience figure of the year so far, with the first episode attracting 5.10 million viewers. Overall however Channel Four audiences fell this week, most significantly Countdown not maintaining its normally relatively stable audience figures throughout the… Continue reading TV Viewing Summary W/E 19/01/97
A census by IPA shows a further recovery in agency employment. The number of people employed on 1 September 1996 is estimated to have been 12,800 at 220 member agencies, compared with 12,300 at 225 agencies the year before.The numbers employed still remain lower than the 15,400 in 1989.The staff increase has been mainly in… Continue reading Agency Staff Increases
Total terrestrial TV revenue for December reached £163.55 million. Of this, ITV brought in £126.55m and Channel 4 reached £37m.Impacts followed last November’s pattern exactly with Housewives/Children showing the biggest drop year-on-year at -11.7%, while Housewives had the smallest fall at -4.4%. CPTs for December were about 10 percentage points less than for November across… Continue reading TV Round-Up – December
The deadline for applications to operate digital terrestrial television multiplexes is noon on Friday 31 January 1997.Once the ITC has received the applications, the Commission will announce the names of the applicants, and the licences for which they have bid by 4pm the same day. This information will be available on Newsline as soon as… Continue reading Deadline For Digital Multiplex Applications
The ITC has published its second report detailing television audience share figures. The Broadcasting Act 1996 prohibits any commercial licences having a share which exceeds 15% of the total TV audience. While most of the individual channels show very little change compared to the last set of figures for September 1996 *ITC Publishes TV Audience… Continue reading ITC Produces Second Audience Report
Kieran Kelly, formerly ad manager at The Sunday Express Magazine, has been taken on by OK!. Kelly will take up the post of agency sales manager at the title. While Stan Myerson the group ad director has been promoted to the board.Manchester-based, Broughton Jacques has come to an arrangement with TCS Media. Following the departure… Continue reading Industry Changes
