The newspaper price war continues this week with the *New Sections For Express And Mail Express priced at 10p until Friday. The special price offer stiffens the competition with its main rival the Daily Mail.The newspaper ABC figures for September *(see Features) showed the Daily Mail outperforming the Express’ circulation with an increase of 14.40%… Continue reading Express Priced At 10p
According to Grampian Television, viewers in Scotland are welcoming the new interactive television service from OKTV *(Successful Launch For OKTV). It is claimed that 1622 handsets have been ordered by Scottish viewers and over 3000 more are expected by the end of this week. 2000 competition calls were received on the first weekend and around… Continue reading Grampian Approve OKTV
Magazine publisher Haymarket has bought the Motor Sport group of magazines for around £8m. Motoring News and Motorsport now join Haymarket’s other motoring publications which include Autocar, Autosport and What Car.Haymarket are believed to have fought off bids from rival publishers such as IPC and Emap. When asked if the acquired titles would change at… Continue reading Haymarket Buys Motor Sport
Granada and Rank Organisation have revealed details of their first film collaboration, called Up on the Roof. The production, thought to be costing around £3m, will be a comedy and is the result of the partnership between the two companies announced in June. A further five films are planned over the next two years.Up on… Continue reading Granada Produces First Movie
The ITC has today published a report entitled “Sponsorship of Children’s Programmes” which explores parents and children’s understanding of sponsorship.According to the report, parents prefer sponsorship to advertising because it is seen as less intrusive, although a small minority believes it to be more manipulative than advertising. It is generally felt that 8-12 year olds… Continue reading New Report On Children’s Programme Sponsorship
The Radio Authority Upheld 3 out of 47 programming complaints, and 21 out of 80 complaints for advertising and sponsorship, in its third quarterly bulletin for 1996.Sanctions were imposed on three stations; Aire FM (Leeds), Northsound One (Aberdeen) and Leicester Sound FM.Aire FM breached the Authority’s Programme Code by revealing the identity of a minor… Continue reading Three Stations Sanctioned By Authority
Qualities September ABCs released on Friday show that among the daily quality newspapers the Times has performed the best, further narrowing the gap between itself and the Daily Telegraph. The News International title increased its circulation by 18.9% to 810,493 copies in comparison to the Telegraph which grew 1.25% to just over 1 million copies.… Continue reading National Newspaper Round-Up – September
There was little excitement in the media markets last week with most companies experiencing only normal fluctuations in share prices.At the start of the week there was disappointment with United News & Media’s failure to make a move on HTV, resulting in a 10p drop in HTV’s price to 374.5p. United fell 5.5p to 659.5p.Pearson… Continue reading Sharewatch W/E 11/10/96
Bill Gates, the Microsoft technology tycoon, and Rupert Murdoch may take advantage of recent changes on the rules for cross-media ownership *(Government Makes Amendments To Broadcasting Bill) with the launch of a new newspaper entitled Equal. According to sources, the British newspaper is planned for launch on March 1 1997 and will be available twice… Continue reading Murdoch/Gates Newspaper Venture
Future Publishing is launching a new technology magazine entitled T3 later this week. As reported in August *(New Magazines), the magazine is priced at £2.95 and has an initial print run of 65,000. A spokesperson from Dennis Publishing confirmed that last week’s launch of Escape magazine was postponed. The revised launch is scheduled for this… Continue reading The Week Ahead
