RSMB Television Research, on behalf of the cable industry, has published details of the survey it conducted into households that receive broadband cable television. The survey, conducted in September 1996, is a continuation of a previous survey carried out in January this year and examined cable customers viewing behaviour.The objectives of the survey were: To… Continue reading Survey Carried Out Into Cable Household Behaviour
LWT’s prime time Saturday evening show Blind Date has signed a sponsorship deal with travel company Going Places which is believed to be worth around £2m.Going Places is said to be keen to exploit the synergy between its business and the holiday element of Blind Date. The show, which regularly pulls in around 10 million… Continue reading Blind Date In Sponsorship Deal
Channel 4 has announced that it has reached an agreement with the British Athletic Federation and British athletes to cover all major athletic events in Britain in a four year deal starting from February 1997.The new deal replaces the current one between the BAF and ITV which has lasted for 12 years. ITV were said… Continue reading Channel 4 Signs 4-Year Athletics Deal
The Mirror Group’s Live TV cable channel will be rolled out to Manchester in March next year. L!ve has reached agreement with cable operator Nynex to broadcast regional L!ve programmes to the homes in its Manchester franchise.Viewers in this area will be able to see 14 half hour slots which have been produced specifically for… Continue reading Manchester To Get Live TV
Carlton Communications this morning announced that pre-tax profits have risen from £246.7m to £295.1m for the year ended 30 September while turnover grew to £1.677.5m. Profits in the group’s TV business rose by 5% while other interests such as film processing recorded growth of between 20-30%.Michael Green, head of Carlton Communications, said that the company… Continue reading Carlton Profits Soar
Naked Productions is to launch Naked Talent, a new style magazine that will offer an insight into Britain’s emerging talent, from right across the arts spectrum. At present the company is still looking for financial backing to sustain the magazine beyond its launch.Naked Productions: 0181 741 9622
The Sainsbury’s owned retailer Homebase is launching a new glossy lifestyle magazine. Hitting the newsstands in March, Homebase Living will be produced by contract publishers Redwood and have an initial print run of 750,000.The magazine will publish every four months, have 84 pages and costs £1 with a full page advert costing £9600. Richard Power… Continue reading Homebase Launch New Glossy Magazine
BSkyB’s digital satellite television service is looking less likely to meet its late 1997 launch date, following National Westminster Bank’s decision to pull out of discussions regarding the subsidizing of Sky’s digital set-top boxes. The move comes after Barclays abandoned similar talks with Sky earlier this year.The subsidizing of the boxes is felt to be… Continue reading NatWest Decides Against Subsidizing Digital TV
The Express has appointed Nicholas Rudd-Jones to the newly created post of commercial director. The move comes as the Express looks to sharpen its profile and refocus its marketing activity following its revamp in October.Mr Rudd-Jones responsibilities will include shaping the newspaper’s business strategy, product development and heading the marketing circulation and personnel departments. He… Continue reading Express Appointment
Gruner & Jahr are planning to launch a new home-interest that will compete directly with Ideal Home and House Beautiful, titled Prima Home. Prima Home will be a perfect bound glossy, have an initial print run of around 250,000 and have 140 to 150 pages with 40 said to be given over to advertising.The first… Continue reading G & J To Launch New Home Interest Title
