The London Chamber of Commerce and Industry has published the findings of a survey into the newspaper reading habits of London’s business leaders.The London Business Leader Panel, set up by the London Chamber of Commerce, found that the Times was the most popular newspaper among London business directors and senior business partners. 27% of people… Continue reading Business Leaders Reading Habits
Reed Elsevier the Anglo-Dutch communications group has sold some of the most famous names in publishing. William Heinemann, Secker & Warburg and Methuen have been sold by Reed to Random House of New York. Random House bought the imprints for around $20 million.Reed is selling off its consumer business to concentrate on professional publishing. Reed… Continue reading Reed Sells Titles
AMRA Ltd, the regional newspaper sales house, has won its first Irish newspaper account. The Irish Sunday Tribune has a 63% ABC1 readership, including 30% pure AB’s.Penny Lee, director of AMRA said: “We are confident that the paper offers untapped potential for a wide range of display and recruitment advertisers. A key area will be… Continue reading AMRA Wins Irish Press Account
The latest Rajar figures reveal that the BBC has extended its lead over commercial radio to 1.3%. The BBC obtained 49.6% of total audience share, compared with commercial radio’s 48.3%. BBC’s radio share is up more than 2% year-on-year.Year-on-year each of the five BBC national networks experienced a share rise. Radio 1’s share is up… Continue reading Q4 Rajar Figures: National Radio Stations
It is rumoured that Channel 5 is hoping to poach Brookside from Channel 4. Channel 5 is reported to have offered Phil Redmond, the executive producer of the long-running soap, £25 million to defect. Channel 5 also wants to add an extra two episodes to the thrice weekly soap.Mal Young, the former producer of Brookside,… Continue reading Brookside Could Move Across The Channels
The Institute of Practitioners in Advertising has submitted new evidence to the National Heritage Committee for its review on the future of the BBC and other broadcasting issues.The IPA has drawn attention to the television-cost-inflation rate. This rate has out-run inflation by nearly three to one since 1992. The IPA claims that this rise is… Continue reading IPA Report On The Future Of The BBC
EMAP Radio and GWR are both involved in rival radio stations in Yorkshire. EMAP Radio will be transmitting three new Magic stations and GWR will be contributing programmes to Classic Gold. Both these stations will be aiming at a 35-45 year old audience.EMAP Radio has abandoned its traditional golden oldie programme format. This golden image… Continue reading Battle Of The Air Waves In Yorkshire
In Spain, the government introduced regulations on 31 January that block the sale of decoders for Canal Satellite Digital’s (CSD) first broadcasts in the country. The government argues that there must be a standardisation of the decoding device, otherwise CSD would be able to establish a monopoly over the Spanish market. CSD is owned by… Continue reading ES: Government Blocks Digital System
Premier League football teams have an increasing amount of money to play around with thanks to the huge sums being paid for television rights. Over the last ten years, television income has risen from £5 million to £243 million per season. The following table illustrates how the millions are divided among the clubs. TV Appearances… Continue reading Television Payments To The FA Premier League
Kellogg’s is reported to have signed a multi-million pound sponsorship and marketing deal with Virgin Radio .Russ and Jono are starting their day with Kellogg’s cornflakes as the cereal becomes the breakfast show sponsor. Live mentions and promotions of the brand are already on-air; further joint promotions are expected to be broadcast within the next… Continue reading Virgin Radio Do Deal With Cornflakes
