The Independnet Television Commission has issued a formal warning L!ve TV, the Mirror-owned cable channel, over repeated compliance failures which culminated in breaches of the ITC’s Programme, Sponsorship and Advertising Breaks Codes in September and October.The Commission believes that “undue prominence” was given to the Daily Mirror in a news item on the Duchess of… Continue reading Formal Warnings Issued Against Live TV
ITN and the ITV Network Centre, on behalf of the ITV companies, have agreed a new five-year contract for the provision of national and international news. The new contract will run from 1 January 1998 to 31 December 2002, which includes a reduction price for 1997.ITV Network Director Marcus Plantin said, “This has been a… Continue reading ITV Signs New News Contract
A survey carried out by RSGB on behalf of Vogue magazine has said that the top quality monthly magazines are the key to successful cosmetic and fragrance marketing and that newspaper supplement/reviews emerged as weak performers.The main object of the research was to examine the dynamics of the cosmetic and fragrance markets, with 1,006 face-to-face… Continue reading Vogue Carry Out Research Into Quality Monthlies
Attic Futura, publisher of Sugar, is rumoured to be planning a new young women’s title for launch next year.Though the company would not comment, the new title will probably be a monthly aimed at a slightly older audience than Sugar, competing with magazines such as Emap’s Just Seventeen and IPC’s 19.Young Women’s Market ABC Year-on-Year… Continue reading Attic Set For Women’s Launch
The ITC has advertised a single licence to provide an additional service or services on the spare capacity of the Channel 5 frequency.Applicants will be free to propose any mixture of teletext or similar services on an open access or closed group basis. The ten-year licence will be awarded depending on the highest cash bid.… Continue reading ITC Advertises For Additional C5 Services
According to a Datamonitor report, advertising spend in most drinks markets will decline as a proportion of marketing spend between now and the year 2000, while below-the-line activities such as PR and sponsorship are set to increase their share.The report states that the importance of PR and sponsorship will increase as marketers continue to move… Continue reading Drinks Ad Spend Will Decline According To Report
Economic consultancy London Economics and the Bozell agency group are launching a joint venture called Marketing Development Audits (MDA) which will attempt to measure the effectiveness of advertising and other types of marketing.Econometric techniques, which will be able to leave out factors such as sales promotions, will be used to assess campaigns in terms of… Continue reading Ad Effectiveness Venture To Launch
ITV has signed a deal giving it coverage of the UEFA Champions League until the year 2000. The new three year deal gives ITV exclusive British rights to the newly extended Champions League for three seasons from 1997/98.ITV has screened the Champions League since it was created five years ago and has achieved audiences of… Continue reading ITV Keep Rights To Champions League
Granada’s interim results for the 52 weeks ended September 28th showed that profit before tax had risen by 37% to £480 million. Turnover also increased, up 60% from £2.381 billion last year to 3.816 billion for 1996.The Media arm of Granada, thanks to the performances of sales house Laser and ITV company LWT, saw profits… Continue reading Granada Profits Rise
Cable & Wireless today released interim results for 6 months to September 30th. Pre-tax profits rose by 9% to £673 million, which includes the £61 million profits arising from the flotation and part disposal of AsiaSat.Turnover of the company and its subsidiaries increased by 9% to £2.942 million, whilst turnover including share of associates went… Continue reading Cable & Wireless Interim Results
