Lego UK will be sponsoring Tots TV for a second year. The Lego Duplo brand sponsored the countries second most popular pre-school programme in 1995. Research showed Millward Brown Investigate Broadcast Sponsorship that sponsorship on the ITV Network increased awareness of the brand.Rowena Allen, brand manager for Lego Duplo said: “Our sponsorship is at cutting… Continue reading Tots TV Keeps Sponsor
The Independent Television Commission will allow Channel 3, 4 and 5 licensees to combine spot advertising allowance between midnight and 6 am, without prior permission. This includes long advertising slots and home shopping formats.The amendment acknowledges advertisements can be up to 42 minutes long and any advertisement exceeding 7 minutes must be identified in published… Continue reading ITC Allows Shopping In The Early Hours
Kelvin MacKenzie’s advertisement for L!ve TV, which features Paul Gascoigne kissing Princess Diana, was the most frequent advertisement that made news stories in the national press. This comes from Propeller Marketing Communications’ latest “Ads That Make News Survey.”The survey comprised of 172 advertising campaigns which generated national press stories over the last year. The Independent… Continue reading L!ve TV Ad Is Most Written About
The Independent Television Commission reviewed questions regarding television advertising sales arrangements at their meeting on July 11. Following requests for guidance, the ITC confirmed the policy issued in February 1995, and said that in applying the 25% market share criterion, the Commission will be guided by current market shares and not by future changes in… Continue reading ITC: TV Advertising Sales Arrangements
Members of Equity, the actors union, have voted in favour of making agreements with BBC and ITV for the sale of programmes to the cable and satellite network. The agreement gives actors a 17% royalty on the sale price of programmes.Additionally, the union has negotiated large increases in minimum fees for programmes made for the… Continue reading Equity In Favour Of Deal
Eva, IPC’s weekly woman’s magazine, will have a new design when it reaches the new stands on July 18. The issue, dated 24th July, features new developments in content, a new cover and logo, and a reduction in price from 50p to 45p.Jackie Newcombe, publishing director, said: “Eva is fast approaching its second birthday and… Continue reading Eva Is Revamped
Last year, the ITV Sponsorship Committee commissioned the research company, Millward Brown, to examine the impact of television sponsorship. The most important question facing companies, when considering Broadcast Sponsorship, is whether it will benefit their brand.BrandDynamics, a system used by Millward Brown to measure and explain consumer equity, found that sponsorship worked virtually overnight for… Continue reading Millward Brown Investigate Broadcast Sponsorship
The Advertising Standards Authority launched a new site this week Website Of The Week: ASA. The site aims to apply the British Codes of Advertising and Sales Promotion in UK advertising, on the Net. Companies can have advice on their claims and consumers may voice their complaints. http://www.asa.org.ukeTRUST, a group of Internet commerce pioneers, have… Continue reading Web Round-Up (17/7/96)
NTL, the transmission provider for commercial radio and television, has commissioned a demonstration Digital Audio Broadcasting multiplex at the 1996 Radio Festival Classic FM Demonstrates Commitment To Digital Broadcasting in Birmingham. The multiplex aims to demonstrate the variety and depth of commercial radio.John Trowsdale, NTL’s product manager, commented: “Our Radio Festival multiplex is further proof… Continue reading NTL Gives DAB Demonstration
The Advertising Association will be holding a seminar entitled: “Barriers to British Export Competitiveness in Europe: The Commercial Communications Sector.” It will be held at the DTI Conference Centre, Victoria Street, London SW1 on Friday 20th September 1996.John Mogg, director general, DGXV, the Commission of European Communities, will speak at the seminar and will address… Continue reading The Advertising Association Seminar
