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Virgin Cinemas has announced a major expansion plan to build 18 new multiplexes within the next four years, doubling its total multiplex cinema chain to 37 sites.As part of this accelerated multiplex strategy the majority of the traditional cinemas are to be sold: ABC Cinemas recently bought 90 ‘high street’ cinemas from Virgin for £68… Continue reading Virgin Expands Multiplex Cinemas
Capital Radio plc has today announced pre-tax profits of £15.6 million, up 23% on last year. Turnover, at £38.1 million is up by 19% year on year.National advertising revenues have increased by 29% on last year; Ian Irvine, Chairman of Capital said this reflects radio’s share of total display advertising increasing from 2.8% in 1992… Continue reading Capital Radio Profits Up 23%
This weekend MTV Europe is to hold its first ever “Dial MTV” dedicated weekend. The weekend will be sponsored exclusively by Durex, to complement the brand’s on-going sponsorship of “Dial MTV”, a daily interactive show in which viewers request their favourite video.The “Dial MTV” Weekend is part of Durex’s first ever global advertising and sponsorship… Continue reading Durex Sponsors MTV Weekend
Nynex CableComms Group has announced first quarter financial figures which show that the cable operator’s losses have been reduced from £25m in 1995 to £23m. Total revenue increased by 92% from £16.9m to £32.5m, cable television revenue increased 79% to £14.3m and average monthly revenue per customer increased to £23.44 from £21.28.During the first quarter… Continue reading Nynex Losses Are Reduced
Speakers at yesterday’s PPA Conference highlighted what they thought made magazines the best medium for advertisers.Rupert Miles, of BBC Magazines, pointed out that though the number of magazine titles is increasing rapidly the growth is matched by increasing readership. This is in contrast to other mediums: though viewers now have the choice of up to… Continue reading PPA ‘Magazines Are Magic’ Conference: Afternoon
A key finding of the seventh annual Advertiser Opinions on Media Survey by Media Audits has revealed that advertisers’ budgets are set to rise by an average of only 3% this year. This is down from 6% in 1995 and falls short of media inflation predicted at 10% for television and 5% for press during… Continue reading Advertisers Increase Pressure For Improved Media Value
The first episode in the new series of LWT’s drama series The Knock has entered the top thirty at number 15. Watched by 10.78 million viewers it attracted a consolidated share of viewing of 46%. This was the only ITV programme to get a share of audience over 40% for Sunday night.BBC2’s coverage of the… Continue reading TV Viewing Summary W/e 28/04/96
IPC Magazines’ Loaded was announced COMAG Consumer Magazine of the Year for the second year running. The award, presented at the PPA Magazines ’96 Awards, was for editorial and publishing excellence.The title’s publisher, Andy McDuff, was awarded Publisher of the Year for Consumer Magazines. The award for Business and Professional Magazine of the Year went… Continue reading Loaded Wins Top Award At PPA
The BBC announced today its plans for using digital technology to broaden its broadcasting activities. BBC Director-General John Birt pledged a dynamic new range of quality broadcasting services providing even better value in exchange for the licence fee. The ‘digital dividend’ will provide licence payers with: BBC1 and BBC2 broadcast in a cinema-style widescreen format… Continue reading BBC Outlines Digital Plans