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Virgin Cinemas has announced a major expansion plan to build 18 new multiplexes within the next four years, doubling its total multiplex cinema chain to 37 sites.As part of this accelerated multiplex strategy the majority of the traditional cinemas are to be sold: ABC Cinemas recently bought 90 ‘high street’ cinemas from Virgin for £68… Continue reading Virgin Expands Multiplex Cinemas
Capital Radio plc has today announced pre-tax profits of £15.6 million, up 23% on last year. Turnover, at £38.1 million is up by 19% year on year.National advertising revenues have increased by 29% on last year; Ian Irvine, Chairman of Capital said this reflects radio’s share of total display advertising increasing from 2.8% in 1992… Continue reading Capital Radio Profits Up 23%
This weekend MTV Europe is to hold its first ever “Dial MTV” dedicated weekend. The weekend will be sponsored exclusively by Durex, to complement the brand’s on-going sponsorship of “Dial MTV”, a daily interactive show in which viewers request their favourite video.The “Dial MTV” Weekend is part of Durex’s first ever global advertising and sponsorship… Continue reading Durex Sponsors MTV Weekend
Nynex CableComms Group has announced first quarter financial figures which show that the cable operator’s losses have been reduced from £25m in 1995 to £23m. Total revenue increased by 92% from £16.9m to £32.5m, cable television revenue increased 79% to £14.3m and average monthly revenue per customer increased to £23.44 from £21.28.During the first quarter… Continue reading Nynex Losses Are Reduced
Speakers at yesterday’s PPA Conference highlighted what they thought made magazines the best medium for advertisers.Rupert Miles, of BBC Magazines, pointed out that though the number of magazine titles is increasing rapidly the growth is matched by increasing readership. This is in contrast to other mediums: though viewers now have the choice of up to… Continue reading PPA ‘Magazines Are Magic’ Conference: Afternoon
NBC Super Channel has announced that Barry Leffler has been appointed as Director of Creative Services and Station Marketing, effective immediately.He joins NBC Super Channel from WTVJ, an NBC-owned and operated station, where he was Vice President of Creative Services & Programming for 4 years. He will be responsible for overseeing both NBC and CNBC’s… Continue reading NBC Appoints Marketing Director
The Telegraph has today denied trade press reports that it is joining forces with the Express to launch a joint advertising sales house. The rumour comes as Stephen Grabiner, managing director of the Telegraph leaves to join United News and Media as Executive Director, Newspapers. He will be succeeded by Jeremy Deedes, currently the company’s… Continue reading Telegraph Denies Express Sales Rumours
According to a report in today’s FT speculation is mounting that Pearson is about to be taken over. Shares in Pearson, which owns the FT, have been performing well lately: yesterday they rose 11p to 688p. City analysts believe that Pearson is a good target for a Granada bid.
A survey published today by Marketing Week has revealed that spending on advertising by the 100 biggest advertisers increased 6% last year to £2.53bn. The three biggest spenders were Proctor & Gamble (£106m), BT (£80m) and Vauxhall Motors (£78m).Yet while advertising spend has increased for the fourth successive year, the actual rate of growth is… Continue reading Advertising Spending Increases 6% To £2.5bn
