Fred Hayden, Chief Executive of Association of Advertisers in Ireland speaking at the ISBA 1995 Conference last week set out the following guidelines:1. Prepare a formal legal contract if the sponsorship is large scale, involves significant sums of money. 2. If a contract is produced through the professional process of drafting, commenting and agreeing between… Continue reading Sponsorship Agreements – Guidelines For Sponsors
BBC News is set to join the digital age and in doing so will allow viewers to access news archives. Tony Hall, managing director of BBC News and Current Affairs has announced that a “nirvana for news junkies” is on the way.The BBC is to introduce a new digital computer system; this will be in… Continue reading BBC Announces Interactive Digital News Future
Two of the UK’s independent cinema operators, Robins and Oasis have announced they have switched their contracts to the UK’s second largest cinema advertising company, Pearl & Dean. The UK’s largest cinema advertising company became Cinema Media in place of RSA last week.Robins, the UK’s second largest independent cinema exhibitor has 32 screens, with more… Continue reading Pearl & Dean Acquisitions Means Share To Break 20%
The supermarket chain, Sainsbury’s has been criticised by the Independent Television Commission for an advert which claimed “checkouts that open on cue if there’s more than one shopper in front of You.”There were seven complaints to the ITC who said that in their experience the claim had not been fulfilled.The ITC agreed with the complainants… Continue reading ITC Raps Sainsbury’s Over Ad
TV revenue for August, traditionally the lowest month of the year, came in at £138.7m – up 9.2% on the same period previous year, based on MediaTel’s agency estimates. Channel 4’s revenue was estimated to be £30.97m – 17% up on August 1994, and the second highest year on year increase so far in 1995.… Continue reading TV Round Up – August
LPR Hessen has announced that it is to distribute Nickelodeon, VH-1, Super RTL, TM3 as part of its service. This will give the stations coverage of an extra 1 million households in the Hessen region of Germany.The BBC World Service and Viva 2 may also be distributed through LPR Hessen, although this has yet to… Continue reading Nickelodeon & VH-1 Extend Coverage In Germany
The second person to speak at the sponsorship conference was Geoff Mayhew, Publicity Manager of Cornhill Insurance. In 1977 Cornhill conducted a survey that asked members of the public to name all the insurance companies they could think of. Unfortunately for Cornhill they didn’t come out of it very well. Less than 2% of the… Continue reading Monitoring Your Sponsorship Activities – Damned Lies, And
Statistics
Future Publishing are adding yet another new title to their stable of gaming publications with the launch of a role-play magazine.Arcane, a glossy monthly, is set to launch on 9 November with a cover price of £3.00 and an initial print run of 40,000. Its coverage will include all aspects of fantasy gaming including table-top… Continue reading New Gaming Magazine For Future
Classic FM – The Magazine has just released its second ABC audit in six months and has recorded a dramatic decrease on its previous figure.The latest ABC figure for the period of May-July 95 is 20,011 which is an actual loss of 15,100 copies on the previous figure for the first three months of the… Continue reading Poor Performance For Classic FM Magazine
….. Anne Bicknell has left WCRS as deputy media director and is to join an agency in New Zealand. Mark Palmer is to joins WCRS as the agency’s first communication strategy director, he is currently communications director at Bates Dorland.….. Chiat Day has appointed Andrew Hill as media director. Hill is currently at SP Lintas… Continue reading Appointments
