Haymarket Publishing is to launch a new direct marketing title aimed specifically at client marketers.Marketing Direct is to launch in mid-November as a monthly with an initial print run of 12,000. Editorial will focus on all aspects of direct marketing, including effectiveness, new technology and people. No rates have been decided as yet.Contact Simon Essex:… Continue reading New Direct Marketing Magazine
TV3, Ireland’s third terrestrial television station is now expected to launch at the end of 1996. The TV3 consortium comprises UTV, which announced its involvement this week, Windmill Lane Pictures and 2 businessmen, Ossie Kilkenny and Paul McGuinnessTV3 was originally awarded the licence by the IRTC in 1989 but the licence was revoked following management… Continue reading Ireland To Have Third Television Station
A study conducted by Carat Research has revealed viewers preference for for Sky Sports.Carat Research’s “Foretel” study, which monitors viewers’ reaction to programmes, shows that Sky Sports receives a higher enjoyment rating than sports programmes on ITV or Channel 4. 39% of Sky Sports viewing is scored as five out of five by viewers compared… Continue reading Sky Sport Wins Viewers Enjoyment
A new evening newspaper has been launched in Chelmsford by Reed Regional Newspapers even though the company is up for sale. The Chelmsford Evening Gazette is a local edition of the Colchester Evening Gazette and will have 8 pages of editorial changes in order to cover local news.Contact Selina Humphries: 01245 4934444
UTV has reported pre-tax profits of £3.664m for the 6-months to June 1995, this represents a year-on-year increase of 49.7%. Television operating profit rose by 24% to £2.783m and advertising revenue increased by 13% to £15.885m.Announcing the results UTV chairman, John B McGuckian, said “UTV’s viewing share continues to be the highest in ITV –… Continue reading UTV Announces Record Results
Boots Magazine, the quarterly title which is distributed throughout the stores has been suspended. The title which was only launched at the start of the year has been taken off the shelves pending a review. Poor circulation and disagreements over the distribution of the magazine were cited as the main reasons for the suspension.
Central television’s drama series Soldier Soldier has started its new series well by entering the top thirty programme list at number three. It attracted 15.38 million viewers and had a 62% share of viewing for the Tuesday night it was shown.Other programmes performing well include Heartbeat and London’s Burning, both of which increase on their… Continue reading Soldier Soldier Marches Up The Chart
The July top ten advertising brands have been released, showing the top spending television advertiser to be Sainsbury’s store with a total advertising expenditure of £4359,000. This is a £1705,000 rise on Sainsbury’s television spend last month.The top sending advertiser in the Radio category was McDonalds with an expenditure figure of £522,000. Coca Cola was… Continue reading Register-MEAL July Top 10 Brands
Research manager at Virgin Radio, Sharon Prance, has left the station to set up her own research consultancy called Oasis. Lee Roberts, head of business development at Virgin, will take on her reponsibilities at Virgin.
David Banks is to leave his post of editorial director of the Mirror Group to concentrate on radio. Although he will remain with the group to head its Internet publishing, to write a column for one of the papers and possibly to work for Live TV.The former Daily Mirror editor has been offered a two… Continue reading Mirror Departure
