TSMS are to monitor advertising effectiveness in a 2 year project with TN AGB, on behalf of Meridian. TVSPAN will measure both television viewing and product purchasing in 750 households in the Meridian regionThe system will record which programmes viewers watch and their reactions to different advertising campaigns. Advertising content, length, frequency and time shown… Continue reading TSMS To Monitor Advertising Effectiveness
There have been rumours in the trade press that Nigel Dempster is to launch a new women’s magazine set to target Hello! readers. The editorial of the magazine, provisionally titled Dempster’s, will concentrate on celebrity and social gossip with features on health, fashion and travel. Associated Newspapers, for whom Nigel Dempster writes a celebrity gossip… Continue reading New Magazine For Nigel Dempster?
The ITC have decided to fine MTV Europe £60,000 for three breaches of the ITC’s programming and advertising codes.The programmes which provoked the response by the ITC were, The Worst of Most Wanted. The ITC considered the show, aired on Saturday 6 May, to have been inappropriately scheduled and unsuitable for children; Safe and Sexy,… Continue reading MTV Europe Fined By ITC
Following EMAP’s acquisition of the Metro Radio Group, a number of management changes have been announced. Maurice Dobson, Metro Radio Group sales and marketing director, becomes EMAP Radio Group sales and marketing director. The Metro regional sales team will report to Piccadilly Radio sales director Barbara Gardener. Harry Dunne, currently sales director of Metro Yorkshire… Continue reading EMAP Radio Appointments
The Daily Telegraph is currently in the process of recruiting the staff and former staff of the Independent. Celia Hall has joined the Telegraph writing on medical matters, and former media editor Maggie Brown writes a regular column for the Telegraph.Last week the Telegraph also announced that Martin Johnson, the Indy’s cricket correspondent is to… Continue reading Telegraph/Independent Staff Switch
Abbott Mead Vickers have announced interim results to 30 June 1995.Annual turnover is up 27% up on last year’s figure from £108.09m to £136.91m and pre tax profit rose from £2.38m in the 1994 half year to £3.49m, an increase of 47%.There has been consistent new business for the company with gains of £75m in… Continue reading Abbot Mead Vickers Results
Mediatel’s estimate of TV revenue for August gives a combined ITV and C4 revenue figure of £138,673,667 – an increase of 9% on August 1994. Individually C4 showed more than twice the percentage increase of ITV with a revenue figure of £30.97m up 17.1% year on year compared to ITV’s £107.7m – up 7.1% year… Continue reading TV Revenue And Shares – August
MAI, the cash-rich financial services and media group, is considering a number of media developments, and would be well-placed to launch cable and satellite channels, but, contrary to reports by Raymond Snoddy in today’s FT, “there is not timetable in place”, according to Richard Saunders, Director of Development and Communications at MAI.Mr Saunders told MediaTel… Continue reading MAI Planning Cable & Satellite Channels
Home Counties Newspapers has today announced that it has bought Herald Newspapers for £7 million in cash, £2 million of which not be payable until the first anniversary of completion. Herald Newspapers publishes 11 free newspapers split into 23 local editions covering a wide area of Hertfordshire, Bedfordshire, Buckinghamshire and Essex. After the acquisition the… Continue reading Home Counties Buys Herald Newspapers
Future Publishing are to launch another craft magazine in the hope of attracting a more mass market appeal.Quick & Easy Cross Stitch which is a monthly, goes on sale on September 21 with an introductory cover price of 99p, normal price £2.50. It is aimed to appeal to cross-stitchers at all levels and has adopted… Continue reading New Craft Title For Future
