More O’Ferrall has announced pre-tax profits of £4.7 million for the 6-months to June 1995. This is an increase of 66% on last year’s figure of £2.8 million. Turnover increased by 17% to £39.3 million.R W Gore Andrews, chairman, said, during the period under review, fourteen new long term exclusive bus shelter agreements were signed… Continue reading More O’Ferrall Results
Tetley’s is to sponsor the sports programming on the Leeds-based radio stations Aire FM and Magic 828. The deal, involving a 6-figure sum, covers all sports programming on the stations for the next 3 years. This is the largest ever sponsorship deal for West Yorkshire Broadcasting.Aire: 0113 245 2299
Austrian Airlines are to sponsor the Hampstead and Highgate Express’s new look leisure section, which appears on the back page of the newspaper.Lasting for a year the deal involves banner strips at the top and bottom of the back page, which itself has changed to a more chatty format, including a crossword and celebrity interviews.… Continue reading Austria Moves To Hampstead
The Sun newspaper, The Big Breakfast and Thomas Cook have teamed up for a scratchcard promotion. The Sun will be giving away £150,000 worth of breaks as the prizes in the scratchcard game which will begin next week. The promotion will last for a month and participants will need to watch the Big Breakfast every… Continue reading Big Breakfast Sun Promotion
The 16th annual ISBA sponsorship conference took place yesterday in London. The brief this year was to analyse the pound for pound value of sponsorship and speakers included representatives from Burger King, Cornhill Insurance, Association of Advertisers in Ireland, Canon and Lucozade Sport.The Head of Marketing for Burger King, Samantha Smith, kicked off the conference… Continue reading Sponsorship – It Works!
The Oldie magazine which was relaunched last year has claimed an eight fold increase in ad revenue and a print run which has almost doubled from last years 25,000 to a print run now of 44,000 and a vast increase in subs.Contact Tony West: 0171 734 2225.
CLT UK Radio, which owns Atlantic 252 and Country 1035AM, has taken a 20% share in Kingston FM, the company formed to apply for the new IR licence in Kingston-Upon-Thames The licence is due to be advertised by the Radio Authority early next year. CLT currently operates 25 television and radio stations in 9 different… Continue reading CLT Invests In Kingston FM
RSA Advertising became Cinema Media last Friday, as part of a restructure and relaunch aimed at making the company more product focused. National sales director Katrina Hill has been promoted to group sales and marketing director, she will take responsibility for national sales, video and regional sales. National sales executive, Julia Cunningham, has been promoted… Continue reading RSA Advertising Becomes Cinema Media
http://www.ppa.co.uk/The Periodical Publishers Association has this week launched a site on the Internet. Magazines.net UK, includes details about the PPA’s role, statistics and a directory of links to members’ sites.The Magazine Infofile contains a selection of statistics from the PPA Magazine Handbook, including market growth, circulations and advertising revenue. Starting a Magazine offers advice to… Continue reading PPA Internet Site
Leo Burnett have been working with New Media Factory to try to learn and understand more about the Internet and its users.Purchasing and leisure habits were examined of in unweighted sample of 500 people. Results revealed that 30% of respondents used the Internet for research purposes and 34% had bought something over the Net.Research also… Continue reading Insight Into Internet User Habits
