The Media Research Group has announced full details of its 1995 conference, to be held 8-11 November in Barcelona. This year’s conference, entitled “Who should call the tune – are we paying a fair price for harmony?” will attempt to decide who is in control of the media process.Speakers include Peter Preston, Editor-in-Chief of the… Continue reading MRG Barcelona Conference – Details
Propeller Marketing’s latest quarterly survey of “Ads That Make News” shows BT’s “It’s One to Remember” ad campaign has come out top. The campaign failed to raise sufficient awareness of BT’s Phoneday, leading to thousands of complaints; consequently it was the most written about ad campaign in the national press during April to June 1995.Guinness… Continue reading BT Ads – One To Forget
The Daily Star is launching a new promotion in Scotland, with a free 32-page magazine dedicated to the new football season being given free to all readers on Saturday 12 August. Football 95/96 gives details of all Premier League clubs and includes full fixture lists for the new season. The Star also launches a new… Continue reading Daily Star Football Promotion In Scotland
Inside Money, the personal finance magazine, has ceased publication. According to Centaur Communications, publishers of Inside Money, it “never achieved the circulation levels that were necessary to ensure long-term commercial viability.” Inside Money launched in February this year.
MTV Europe has launched its first major UK advertising campaign. Produced in association with Tomato, the campaign has been designed to highlight individual programmes within the MTV schedule and to raise awareness of the brand itself.Entitled ‘The Identity Parade’, the imagery within the campaign includes photographs of young people whose image represents the shows they… Continue reading MTV Europe – UK Ad Campaign
Lynx has returned as a sponsor to ITV, currently sponsoring a series of Monday night Adventure Movies on the ITV Network. The Unilever owned brand is returning to the medium having sponsored an ITV movie season in 1993.The sponsorship began with the Colour of Money on 17 July followed by Frantic, Fatal Attraction, Tequila Sunrise… Continue reading Lynx Returns To ITV As Sponsor
Zenith Media have published their UK Media Yearbook 1995. Research carried out has revealed that advertising spend has continued to rise, in 1994 by 9.5%, and is expected to rise in 1995 by 8.8%, despite persistent gloom about negative equity, job security and interest rates.The research found that whether the economy is headed for a… Continue reading UK Media Yearbook
As a result of Emap’s successful bid for Metro, it must now sell its Bradford licences, Pulse and Great Yorkshire AM West, to comply with the government ruling which restricts the holding of overlapping licences and the 15% point limit set out in the Broadcasting Act 1990.Emap has to reduce its share in the Bradford… Continue reading Radio Authority – Emap Metro Deal
Sky Sports has announced that it will have exclusive rights to Manchester United’s home matches in the 1995/6 UEFA Cup. Since English clubs were readmitted to European competition in 1990, all of Manchester United’s home matches have been shown on ITV.Martin Edwards, Chairman of United, said; “We are delighted to sign this deal with Sky… Continue reading Sky Take United From ITV/C4 Take NBA From Sky
The National Heritage Secretary, Virginia Bottomley, is to urge the BBC to set an example to other broadcasters when depicting violence and bad language on television. She will also request a firm commitment from the BBC to remain politically neutral.Mrs Bottomley is expected to push for the inclusion of an impartiality clause in the BBC’s… Continue reading Bottomley – BBC To Set Example
