The Advertising Association has created a Food Advertising Unit, specifically to deal with the role of food advertising. The unit has been set up in response to campaigns led by food activists to target food advertising in the nutrition debate.The FAU will be seeking to open a dialogue with organisations, politicians and civil servants concerned… Continue reading AA Creates Specialist Food Unit To Tackle Critics
According to unofficial overnight figures, ITV last night achieved its biggest lead over BBC1 in terms of share of viewing.Its peaktime share of 53.6% was almost 31 share points ahead of BBC1, which gained 22.8% of the available audience.Wheel of Fortune attracted 10.2m viewers against This Is Your Life’s 5.2m, Coronation Street attracted 16.2m viewers… Continue reading ITV Midweek Ratings Success
Average weekly cinema admission figures for August were 2.98m, a 12.5% decrease in admissions compared with the same month last year, but still higher than July’s figure.Among films shown in the same period last year were True Lies, starring Arnold Schwarzenegger, Wolf, starring Jack Nicholson, and Stargate; this year’s August films included Waterworld, starring Kevin… Continue reading Cinema Viewing Figures – Down 12.5% In August
Following rumours in the trade press over plans to extend Coronation Street to four nights a week, it has been confirmed that ITV and Granada are in “advanced discussion” – believed to be finalising the proposed extra slot.According to press speculation no decision has been made on which night the new episode will run, but… Continue reading Plans To Extend ‘The Street’
Talk Radio has announced that News at Ten newsreader, Trevor McDonald, is to host a Sunday morning political show.The programme will feature “big name politicians” and will give listeners the opportunity to phone in and question the country’s decision makers live on air.The programme, which is set to be broadcast on October 8 (8:00 –… Continue reading Talk Radio – Politicians & Kleenex
Tony Blair’s speech yesterday at the Labour party conference means that should Labour get elected they would open the way to an “information superhighway” earlier than it could happen now. He announced details of a deal with BT, in which BT and other telecommunications companies will be able provide broadcast entertainment services in competition with… Continue reading Blair Opens Way For BT Superhighway
ITV has decided to switch coverage of its next UEFA Champion’s League football from English Premiership Champions Blackburn Rovers to Scottish Premier Division Champions Glasgow Rangers. With Blackburn almost certain not to qualify for the knockout stage of the cup it was decided that there might be a greater audience for the Rangers match.ITV Sport’s… Continue reading ITV Transfer Blackburn For Glasgow Rangers
ITV have revealed the sponsorship package for the 1996 European Football Championship (Euro 96) which takes place from 8th June to 30th June, 1996.Euro 96 is being supported by eleven official sponsors: Canon; Carlsberg; Coca Cola; Snickers; FujiFilm; JVC; MasterCard; Umbro; McDonalds; Vauxhall/Opel and Philips.The championship includes a total of 31 matches and it is… Continue reading ITV Looks For 1996 Football Sponsor
World in Action is to move to a regular new slot in the peak time schedule. The series will remain on Monday night, and will follow Coronation Street.ITV Network Director Marcus Plantin said, ” We intend to strengthen World In Action by giving the biggest inherited audience available anywhere on British television. The new schedule… Continue reading World In Action – Rescheduled
Just weeks before the joint research between Leo Burnett, the COI and Express Newspapers, CIA MediaLab has launched its own ‘Sections 95’ research. Initial data from the Burnett/Express research seems to correlate with the CIA survey, in that readership of the sections is highest on a Sunday. Sunday Newspapers Read For Longer.Readership is not only… Continue reading CIA Launches Own Sections 95
