Mediaserve, Amra’s parent company, has taken a controlling interest in Manchester-based SMS (Sales and Media Services). SMS is a contractor to Independent Radio Sales, representing London Radio, Kiss FM, East Anglian Radio Group and Atlantic 252, as well as publications such as The Radio Times and Time magazine.Mike McCormack, chief executive of Mediaserve and Amra… Continue reading Amra Buys Into Radio And Mag Sales Company
CIA MediaLab’s latest Sensor survey investigates how disappointed respondents would be if certain media were not available. BBC Television came out highest with 80% of respondents saying they would be disappointed if it was not available. ITV followed shortly behind, at 76%.BBC TV’s popularity was steady across age and class groupings, but ITV was more… Continue reading BBC TV Is Britain’s Most Popular Medium
HTV’s half year results for the 6 months to June 30th 1995 show pre-tax profits up by 120% to £6.1 million, record results for HTV.33% of the Group profit in the first half came from the Rights Division; this includes programmes such as Wycliffe, films such as Dumb and Dumber and cable and satellite programming.… Continue reading HTV Results – Profits Up 120%
The Time Out Group, publishers of London’s weekly listings guide launches its first edition of Time Out New York tomorrow, 27th September, with a 100,000 print run and a major marketing campaign.Advertising agency, De Vito/Verdi, are launching the new magazine which will hit over 5000 sites across New York’s five boroughs including Manhattan subways and… Continue reading Time Out In New York
TV revenue for August, traditionally the lowest month of the year, came in at £138.7m – up 9.2% on the same period previous year, based on MediaTel’s agency estimates. Channel 4’s revenue was estimated to be £30.97m – 17% up on August 1994, and the second highest year on year increase so far in 1995.… Continue reading TV Round Up – August
It is speculated that BSkyB is to launch a bid for Coronation Street from ITV at the next renegotiation of its contract.The move comes after the controversial acquisition of major sporting events from terrestrial television – the acquisition of Coronation Street would damage ITV as well as cause an angry backlash from 18m viewers.It is… Continue reading Threatening Sky Over ‘The Street’
Unofficial overnight viewing figures for the Ryder Cup, which was transmitted on Sky this weekend show it attracted a peak rating of 8.0 amongst individuals at its climax.Ratings for Saturday show the golf achieving an average TVR of around 3 for individuals, rising to around 6 for men. However, on Sunday, the close of the… Continue reading Ryder Cup Beats Premier League Football
Fred Hayden, Chief Executive of Association of Advertisers in Ireland speaking at the ISBA 1995 Conference last week set out the following guidelines:1. Prepare a formal legal contract if the sponsorship is large scale, involves significant sums of money. 2. If a contract is produced through the professional process of drafting, commenting and agreeing between… Continue reading Sponsorship Agreements – Guidelines For Sponsors
BBC News is set to join the digital age and in doing so will allow viewers to access news archives. Tony Hall, managing director of BBC News and Current Affairs has announced that a “nirvana for news junkies” is on the way.The BBC is to introduce a new digital computer system; this will be in… Continue reading BBC Announces Interactive Digital News Future
Two of the UK’s independent cinema operators, Robins and Oasis have announced they have switched their contracts to the UK’s second largest cinema advertising company, Pearl & Dean. The UK’s largest cinema advertising company became Cinema Media in place of RSA last week.Robins, the UK’s second largest independent cinema exhibitor has 32 screens, with more… Continue reading Pearl & Dean Acquisitions Means Share To Break 20%
