More Uk articles

Mills and Allen has replaced its departing sales director, Michael Higgins, with Paul Shearring, current group head.

BBJ Media Services have just published the initial results from a long-term study into the media habits of young people. The project, Media 2000, is monitoring 2 groups taken from 2 secondary schools in West London.Media 2000 will track one set of 202 fourteen-year olds through until the year 2000, recording on a quarterly basis… Continue reading Tango Is Most Popular Ad Among School Children

SelecTV has announced preliminary results for the year ending 31 March 1995. The financial results show a pre tax profit of £1.32m compared with £926,000 in 1994. Profits for this year were boosted by the London cable station Channel 1.SelecTV announced that if UKTV is awarded the Channel 5 licence, it will subscribe to 20%… Continue reading SelecTV Preliminary Results

BBC1’s decision to switch The New Adventures of Superman with Steve Wright’s People Show has seen a decline in viewing for both programmes. Steve Wright’s viewing has nearly halved and Superman lost 1.3 million. Saturday, with the exception of the National Lottery, is a bad day for BBC1 with all of its prime-time programmes being… Continue reading TV Viewing Summary W/E 02/07/95

SIS, the company that supplies bookmakers with live horse racing looks set to launch a cable channel. The channel would broadcast live coverage of horse races, with specialist analysis and the assessment of form.It will probably take the form of a stand alone subscription channel costing the viewers about £5 per week and will be… Continue reading SIS To Launch Horse Racing Channel

Thomson has announced it will consider offers for its remaining regional titles, based in Aberdeen and Edinburgh; these include the Edinburgh Evening News and Aberdeen Herald and Post. If no suitable offers for the Scottish titles are received, they will be kept on by Thomson.Thomson has said that it will concentrate on its legal, professional,… Continue reading Thomson Puts Remaining Titles Up For Sale

According to research conducted by CIA Sensor, the public are divided on whether programmes aimed primarily at a gay audience, such as BBC2’s Gaytime TV and Channel 4’s Dyke TV should be encouraged.Just under half of adults questioned (46%) have no opinion on the subject. Those with an opinion are split between voting against such… Continue reading Viewers Divided On Gay Programmes

Maiden’s proposed takeover of BTA (subject to OFT findings) has received a tentative endorsement from the IPA, depending on the following two issues:1. That Maiden will make a significant investment in developing the six sheet market: and 2. That Maiden will evenly balance panels in its future packages in line with population distribution by region,… Continue reading IPA – Conditional Backing For Maiden Deal

The latest MRG Evening was held at the Arts Club, Dover Street, 10 July. The presentations were some of the papers from a recent research conference in New York.Phil Gullen of Carat Research discussed Carat’s latest findings on Effective Frequency. Mr Gullen began by reminding the audience that effective frequency had been the subject of… Continue reading MRG Evening

VN Publishing, an independent publisher based in Wolverhampton, is set to launch the first magazine dedicated to the new Sony Playstation.PSX, a monthly title, will be launched in September with a cover price of £2.75 and an initial print run of between 20-30,000. It is aimed at a predominantly male audience between 16-35 and will… Continue reading New Computer Title