Tetley’s is to sponsor the sports programming on the Leeds-based radio stations Aire FM and Magic 828. The deal, involving a 6-figure sum, covers all sports programming on the stations for the next 3 years. This is the largest ever sponsorship deal for West Yorkshire Broadcasting.Aire: 0113 245 2299
Austrian Airlines are to sponsor the Hampstead and Highgate Express’s new look leisure section, which appears on the back page of the newspaper.Lasting for a year the deal involves banner strips at the top and bottom of the back page, which itself has changed to a more chatty format, including a crossword and celebrity interviews.… Continue reading Austria Moves To Hampstead
The Sun newspaper, The Big Breakfast and Thomas Cook have teamed up for a scratchcard promotion. The Sun will be giving away £150,000 worth of breaks as the prizes in the scratchcard game which will begin next week. The promotion will last for a month and participants will need to watch the Big Breakfast every… Continue reading Big Breakfast Sun Promotion
RSA Advertising became Cinema Media last Friday, as part of a restructure and relaunch aimed at making the company more product focused. National sales director Katrina Hill has been promoted to group sales and marketing director, she will take responsibility for national sales, video and regional sales. National sales executive, Julia Cunningham, has been promoted… Continue reading RSA Advertising Becomes Cinema Media
http://www.ppa.co.uk/The Periodical Publishers Association has this week launched a site on the Internet. Magazines.net UK, includes details about the PPA’s role, statistics and a directory of links to members’ sites.The Magazine Infofile contains a selection of statistics from the PPA Magazine Handbook, including market growth, circulations and advertising revenue. Starting a Magazine offers advice to… Continue reading PPA Internet Site
Leo Burnett have been working with New Media Factory to try to learn and understand more about the Internet and its users.Purchasing and leisure habits were examined of in unweighted sample of 500 people. Results revealed that 30% of respondents used the Internet for research purposes and 34% had bought something over the Net.Research also… Continue reading Insight Into Internet User Habits
Haymarket Publishing is to launch a new direct marketing title aimed specifically at client marketers.Marketing Direct is to launch in mid-November as a monthly with an initial print run of 12,000. Editorial will focus on all aspects of direct marketing, including effectiveness, new technology and people. No rates have been decided as yet.Contact Simon Essex:… Continue reading New Direct Marketing Magazine
TV3, Ireland’s third terrestrial television station is now expected to launch at the end of 1996. The TV3 consortium comprises UTV, which announced its involvement this week, Windmill Lane Pictures and 2 businessmen, Ossie Kilkenny and Paul McGuinnessTV3 was originally awarded the licence by the IRTC in 1989 but the licence was revoked following management… Continue reading Ireland To Have Third Television Station
A study conducted by Carat Research has revealed viewers preference for for Sky Sports.Carat Research’s “Foretel” study, which monitors viewers’ reaction to programmes, shows that Sky Sports receives a higher enjoyment rating than sports programmes on ITV or Channel 4. 39% of Sky Sports viewing is scored as five out of five by viewers compared… Continue reading Sky Sport Wins Viewers Enjoyment
A new evening newspaper has been launched in Chelmsford by Reed Regional Newspapers even though the company is up for sale. The Chelmsford Evening Gazette is a local edition of the Colchester Evening Gazette and will have 8 pages of editorial changes in order to cover local news.Contact Selina Humphries: 01245 4934444
