David Shields, group marketing director at National Magazines since 1982, has been appointed group circulation director, succeeding Joan Barrell, who is retiring.Nat Mags’ circulation department will be known as circulation marketing from now on.
Golden Rose, parent company of JFM, is to go ahead with a partial flotation in the spring, valuing the company at about £13m. The company will operate the new women’s service Viva, launching in the summer.
The Independent reports today that Maurice Saatchi is believed to have sold the bulk of his 890,000 shares in Saatchi & Saatchi on Wednesday. Over 7 million shares were traded that day as the price dropped 8p. It rallied a little yesterday to close at 140p.Talks are also said to have begun on his compensation… Continue reading Maurice Sells Bulk Of His Shares
The ITC has welcomed ITV’s improved performance over the Christmas period, having criticised the Network last year for not trying hard enough, but says that ITV could still do better. “This year’s figures reflected renewed effort.”
Channel 4 will launch new research into womens’ response to various media, particularly press and TV, at a seminar, Talking to Women, in London on Feb.3rd. The findings are based on group discussions and quantitative research.A second round of research into direct response advertising, commissioned by Channel 4 and BT, will be carried out in… Continue reading C4 – New Research
The BBC’s deal with Mirror Group Newspapers, under which MGN buys all the merchandising rights to the BBC’s Big Break game is a first for the BBC, according to Adam Richardson, a partner at Leagas Shafron Davis Ayer, MGN’s sponsorship development agency: “This is an interactive game show promotion not a sponsorship deal.”The deal involves… Continue reading MGN / BBC Deal Is A First
The ITV Network Centre has commissioned a new production of Poldark, originally shown on the BBC 20 years ago. The new 2-hour production is likely to form part of ITV’s 1995 Xmas schedule, and will take the story on ten years with the 1970 stars Robin Ellis and Angharad Rees said to be likely to… Continue reading Poldark Returns – On ITV
Sky Television is claiming the addition of a net 180,000 direct to home subscribers in the last three months of 1994, taking total direct to home subscribers to 2.82 million.
UK Living has bought the rights to show the first three years’ episodes of Brookside from Channel 4 – the programme started in 1982. From February 13th, the soap will be screened at 18.30 and 23.00 on Mondays, Tuesdays and Thursdays with an omnibus on Sundays at 19.30. Its launch will coincide with a £500,000… Continue reading UK Living Buys “Early” Brookside
