The MRG held an Irish night on Monday 3rd, chaired by Nick Hiddleston (McCann Erickson). The brief this time was to look at some very recent changes in Irish media planning. This included, obviously, the changes that the current peace has brought, but, more specifically, the meeting covered the benefits of the new Target Group… Continue reading MRG – Irish Night: Republic Of Ireland TGI
Total TV viewing for the week ending 26/3/95 is down 2.4% on the same week last year and down 6.3% on last week’s viewing figures. The combined viewing figures for ITV/C4 were down 8.7% on last years’s figure and ITV on its own is down by 11.7%.The top non-soap opera programme on ITV was Band… Continue reading TV Viewing Summary
National Power with the PowerGen Flotation spent the highest of any brand in any single media in February, spending £2.241m in national newspapers, according to the latest Register-Meal data. The biggest spending brand on television for February was Renault Laguna, with £1.863m.TOP SPENDING BRANDS FOR FEBRUARY BY MEDIA MEDIA BRAND TOTAL £ 000s TELEVISION Renault… Continue reading Top Spending Brands For February
Independent Television News has announced a healthy set of results in 1994, with operating profits up to £8.1 mllion from £5.6 million in 1993. This was attributed to higher revenues from ITV and C4, and a joint contract of shared news programming with NBC, the US television network.
The Office of the National Lottery yesterday published its investigation into the naming by the press of a winner requesting privacy; new measures are to be taken by both Camelot and the press. Winners will be advised on how to behave after a win, and Camelot should provide ways of validating winning tickets without requiring… Continue reading Camelot And Press To Follow Guidelines On Winners
BBC2 is to drop The Late Show, its arts and media programme at the end of the year, according to BBC2 controller Michael Jackson. Newsnight will however remain at its 10.30pm slot.BBC2 will instead run a regular arts documentary earlier in the evening for a broader audience, similar to C4’s successful Without Walls, broadcast at… Continue reading BBC2 Arts Shuffle Drops Late Show
A MORI-Financial Services survey commissioned by Classic FM assess the habits and attitudes of its listeners as buyers and users of financial products.The section of the MFS survey sponsored by Classic FM questioned 2,000 adults about their savings, investments, current accounts and mortgages; the information revealed that Classic listeners have a higher than average interest… Continue reading Classic FM Audience Research
The New Saatchi Agency has signed a co-operation deal with French group, Publicis Communication. Publicis has an alliance with the US group, True North, which gives the combined agencies a ranking in the top 10 in the world; this gives Maurice Saatchi access to an international network once again.New Saatchi needed an international alliance in… Continue reading New Saatchi Tie-Up With Publicis
Commercial radio stations have received 14 nominations in 10 categories of the 1995 Sony Radio Awards, which will be presented in London on 26 April. All three national commercial stations which were broadcasting in 1994 have received nominations: Atlantic 252 for UK station of the year, Classic FM for popular music programming, Virgin 1215 for… Continue reading Commercial Radio Nominations
The government is to bring forward a major broadcasting bill in the next session of parliament to deal with such issues as cross-media ownership and digital television, according to Ray Snoddy, writing in today’s Financial Times.The bill is expected to be used to tidy up outstanding issues from the 1990 Broadcasting act, such as removing… Continue reading New Broadcasting Bill Expected
