Quantas, the Australian airline which is 25% owned by British Airways, has announced it has moved its account from Saatchi & Saatchi to New Saatchi, taking with it £28m of advertising; it had been expected that this would go to a different agency following the earlier announcement of the main BA account.Mr Ed Wax, Saatchi… Continue reading New Saatchi Gains Quantas Account
QualitiesThe latest NRS Average Issue Readership figures, for October to March 1995 show the continued effects of the price war. The Times recorded the highest increase year on year, up 18.48% to 1,538,000. The Guardian and the Daily Telegraph both recorded increases on last year’s figure, up 3.95% and 2.86% respectively.The Independent’s decline continues, with… Continue reading National Newspapers – NRS Round-Up
British Airways has announced that New Saatchis has won a 12-month contract for its £60 million worldwide advertising account. Four agencies were pitching for the account; BBH, New Saatchi, Saatchi & Saatchi (the incumbents) and JWT.Robert Ayling, British Airways’ Group Managing Director said, “This has been an extremely difficult decision. We have selected the agency… Continue reading New Saatchis Wins BA
W/E 23/04/94Television viewing for the latest week has risen sharply: total TV viewing is up by 12.4% on the same week last year and up by 10.9% on last week’s viewing figures. The combined figure for ITV/C4 is up by 3.4% on last year, but ITV on its own is down slightly by 0.4% on… Continue reading TV Viewing Summary
BSkyB has announced that it has passed 4 million paying subscribers in the first quarter of this year. The 4.05m subscriber total has contributed to pre-tax profits of £49m in the three months to March 31. This is an increase of 96.8% on the same quarter in 1994.Results for the nine months of BSkyB’s June… Continue reading BskyB Subscriptions Over 4 Million
Talk Radio has been criticised for the “shock jock” tactics of its presenters after the Radio Authority received complaints over bad taste and language.Eight complaints were upheld in the first six weeks and the Radio Authority considered imposing financial penalties, but decided against after the station sacked one of its leading offenders, Wild Al Kelly,… Continue reading Talk Radio Hits Problems
The average weekly cinema admissions for March were 1.79 million; this is a decrease of 33.3% year on year and a decrease of 27.8% on February’s admission figures. The average for the quarter was 2.14 million; this is a decrease on last year of 17.5%.The big decreases on the same period last year can be… Continue reading Cinema Admissions Down 33% Year On Year
The latest advertising revenue figures for the first quarter of 1995 released by the Radio Advertising Bureau show the revenue at £55.3m – an increase of 28% on the same period last year. These figures confirm that commercial radio is the fastest growing advertising medium for the second successive year, according to the RAB.The rise… Continue reading Radio Revenue Up 28%
The latest Rajar results, for Q1 1995, show that all of the national commercial stations have lost listeners since Q4 1994. The audience for all national commercial stations for this quarter was down 494,000 on Q4 1994, down 1% point from 25% to 24%. All commercial listening was down to 59% weekly reach from 60%… Continue reading National Stations Lose Audience – Talk Radio Disappointment
The deadline for applications for Channel 5 has now passed; the ITC had to receive all bids by 12 noon today.Bids are expected to reach around £20 million; Rupert Murdoch’s consortium is expected to pitch the highest offer. Richard Branson’s Virgin Group was the first to place a bid, lodging its bid with the ITC… Continue reading Channel 5 Deadline Passed
