According to early Rajar leaks, commercial radio has increased its lead over the BBC in the 4th quarter, attracting around 400,000 more listeners. The BBC’s listening hours have fallen a further 10%. The three national stations suffered a drop in audiences, although they have increased share by around 15% year on year between them. Radio… Continue reading Commercial Radio Holds Lead – Rajar
CIA Group has bought a 21% stake in Mediahaus Strobel Holding, the German media specialist, and will purchase the remaining 79% in the first half of 1998. CIA said the purchase would consolidate the group’s position as Europe’s second largest independent buyer of media.
According to Concord’s Outdoor Rates Monitor for Quarter 1 1995, contractors are enjoying a good first quarter, with panel prices up an average 16.8% year on year in January to March. Concord predicts an annual rates increase of 13%; attributable to high advertiser confidence in the medium, new packages and Oscar II.CONCORD OUTDOOR RATES MONITOR… Continue reading Outdoor Contractors Enjoying Good First Quarter
Based on agency estimates, December TV revenue for ITV and C4 has come in at £123.84m and £33m respectively, giving a combined total of £156.84m – up 9.3% on 1993. C4 has improved slightly on its share of advertising – with a 21:79 split (C4:ITV) – in previous months the ratio has been 20:80.In terms… Continue reading December TV Revenue
Up to 25 new jobs will be created every working day this year in the cable industry, and over £2 billion invested in a programme of expansion, according to the Cable Communications Association.According to the CCA, the next 2 years will see record growth in employment created by the industry, around 6,400 new jobs created… Continue reading Cable Industry Predicts Massive Growth
GGK’s media department has now moved to become part of Frontline Media, which was a GGK dependent. Frontline Media now becomes a fully fledged media independent.GGK’s media director Paul Prince, and international media director John Nichols have become joint managing directors of Frontline. The staff of GGK’s media department have transferred to Frontline.
Alan Rusbridger has been appointed new editor of the Guardian. The Scott Trust, owner of the Guardian and Observer announced his appointment last night.Rusbridger, who is 41, has been deputy editor since 1993; he joined the paper in 1979. He was favourite for the job following Peter Preston’s promotion to editor-in-chief of both the Guardian… Continue reading The Guardian Appoints New Editor
British Airways announced yesterday that 4 agencies have been shortlisted for its £60m worldwide advertising account; Saatchi & Saatchi, the New Saatchi Agency, JWT and BBH. The account includes media buying.Staff working at Saatchi & Saatchi on the BA account have been poached by Maurice Saatchi to work for his New Saatchi Agency.
The new editor of The Guardian will be chosen today following a ballot of the newspaper’s journalists. The final decision will be made by members of the Scott Trust, which owns the paper.A committee of 7 people will take the journalists’ votes into account, with an announcement expected tomorrow. Peter Preston, current editor of the… Continue reading New Guardian Editor To Be Chosen Today
Advertising packages inside trains are now available, launched by British Transport Advertising. AdRail “In-Train” panels have been launched on the South West Network, serving Waterloo from the home counties of Surrey and Berkshire.These “In-Train” panels supplement BTA’s existing AdRail sites with a potential monthly audience of 1.4 million commuters, according to BTA. The panels are… Continue reading First In-Train Ads
