The results of a two week monitoring of ITV, C4 and BSkyB to assess the level of violence shown on each channel has found that both ITV and C4 have failed to reduce the overall level of violence called for by the ITC in July 1993, whilst Sky Movies and the Movie Channel showed a… Continue reading ITC – Violence Levels Remain Unchanged
Product development in the recession has been concentrated on existing titles rather than launching new ones, so there are few new titles, which points to a saturation of the market, the Mintel report says.In terms of distribution increasing numbers of supermarkets now stock the major sellers, and purchase patterns are split evenly between impulse and… Continue reading Mintel Magazine Survey
The BBC yesterday announced the February 1995 launch of its 24 hour news service network in the US.Initially launching to 75,000 cable subscribers in Texas, Nebraska and Montana, the service will draw most of its output from the European version of the service due to launch in January 1995. It is hoped that up to… Continue reading BBC World TV To Launch In The US
The IPA Council has approved the following nominations for its 1995 elections;President: John Bartle, Joint Chief Executive of Bartle Bogle HegartyHonorary Secretary: Bruce Haines, Chief Executive of Leagas DelaneyHonorary Treasurer: John Page, Finance Director of DFSD BozellThese nominations will be proposed at the IPA’s general meeting on April 5.
Terrestrial television channels have won back viewers from cable and satellite, according to the ITC’s annual survey of broadband cable homes. The terrestrial channels have increased their share of viewing from 57.9% in October 1993 to 65.1% in October 1994.The most viewed cable and satellite channels are Sky One, Sky Movies, The Movie Channel, Sky… Continue reading Terrestrial Channels Win Back Cable Viewers
Maurice Saatchi was forced to stand down as chairman of Saatchi & Saatchi, following a board meeting on Friday. He has been given until January 3 to decide whether to stay on in the honorific position of president of the holding company and chairman of subsidiary Saatchi & Saatchi advertising worldwide. The board recommended that… Continue reading Saatchi Forced Out By Shareholders
Speculation is growing that Granada is about to reveal a £30m deal with Allied Domeq, for a three year sponsorship of Coronation Street. Although Granada is refusing to comment at the moment, rumours suggest that the deal will be announced in the new year and will involve Coronation Street logos appearing on Allied’s products, including… Continue reading Granada Poised To Announce Sponsor For The Street
Central Television has announced a new sponsorship policy. Any projects which make the arts more accessible to youngsters in the Central region will be considered for sponsorship by the television station. In line with the new them, Central currently sponsors The Rambert Dance Company, The English String Orchestra and Gloucester’s Everyman Theatre.
The Independent Television Commission yesterday announced that Granada Television had to pay a £500,000 fine because of Richard and Judy’s This Morning. This is the first time since the 1990 Broadcasting Act that the ITC has levied such a penalty. The programme breached the ITC’s Programme and Sponsorship Codes on eight different occasions; Granada received… Continue reading Granada Fined £500,000
Ellesse has announced a sponsorship package around NBC Super Channel’s sporting lifestyle magazine programme Ski Perfect. Ski Perfect is on at 1700 Saturdays and Sundays 2300
