The Advertising Standards Authority has upheld a complaint from Haymarket Publications against Centaur, which claimed in an advertisement for Marketing Week that 94% of advertising and marketing personnel read each issue. In fact the names for Centaur’s research came from its own controlled circulation database.The ASA agreed that the research was “biased and invalid”, and… Continue reading ASA Raps Marketing Week
Alec Kenny, Sales Director of Talk Radio, today refused to comment to MediaTel on newspaper reports that Steve Wright is due to join them from Radio 1. He would however confirm the following presenters: Scott Chisholm, Caesar (from Kiss 100FM), Terry Christian, Jeremy Beadle, Moz Dee (from CW Radio) and Al Kelly. Talk Radio launches… Continue reading Talk Radio Line-Up
Charles Burgess, managing editor of The Independent, has left the paper, his role being taken up by assistant editor Colin Hughes. Burgess had been at the paper since prior to its launch, but said there was not really a job for him there anymore.Further problems loom with production staff voting to take industrial action over… Continue reading Managing Editor Leaves Independent
Tougher new rules for the advertising of alcohol, motoring, snack food and slimming products are published today by the ASA, applying to printed media and promotions, and extended to cover electronic media. The new rules are effective from February 1st.Alcohol: No advertising where more than 25% of a publication’s readership is under 18.Snack foods: No… Continue reading Tougher Advertising Rules Published Today
Kellogs have ended their eight-year association with cycling’s Tour of Britain. It is now unlikely that the five-day event will take place this year, although a new sponsor will be sought for 1996.
QualitiesThe December newspaper ABCs followed the pattern of previous years with almost all the national newspapers recording falls in circulation against November. The Financial Times was one of the exceptions, recording an increase of 1.44% on November to 297,395.A comparison against December 1993 gives more favourable results for the quality newspapers. The Times, while dipping… Continue reading National Press Round Up – December
Grampian Television’s new sponsorship team has lined up Gore-Tex as sponsor of the ITV station’s new ski report service, which goes out twice daily.The new sponsorship team is based at TSMS, and the deal was negotiated through Faulds Advertising.Sponsorship Manager: Joe Sweeney – 0181 991 6666
Steve Wright, presenter of BBC Radio 1’s breakfast show, is quitting the station he has been with for 14 years. He is leaving Radio 1 in order to ‘pursue his television interests’ with the BBC, however there are rumours that he is set to join Talk Radio UK, the third national commercial station which launches… Continue reading Steve Wright Quits Radio 1
Len Simmonds, MD of T Bailey Forman, publisher of the Nottingham Evening Post, is leaving the company, as new owners Northcliffe insert their man to run their new acquisition – he is Steve Anderson-Dixon, currently MD at Northcliffe’s Derby Evening Telegraph.
Piccadilly Radio has retained the AM and FM licences for the Manchester area, effective from April 1996. There were no other applicants.The Tunbridge Wells and Sevenoaks licence has been awarded to Kent and Sussex Radio. There were four other applicants.Contact: Andrew Dean – 0892 661892
