Bass has signed a £700,000 sponsorship deal with The Word to support coverage of the FA Carling Premiership in the participating regional newspapers throughout the season.
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The £71m bid by Emap for Trans World Communications has been declared unconditional. The acceptance of Owen Oysten who owns 22.1%, together with acceptances from a further 1% of shares, gives Emap control of 52.7% of the equity. The cash offer will remain open.
Television coverage of cricket played in England is to be divided between BBC and BSkyB, in separate agreements with the Test and County Cricket Board. The deals total £58.5m over four years.The BBC will screen 250 hours of cricket each summer, and Sky 350. The Commons national heritage select committee had recommended Test matches as… Continue reading BBC And Sky In Cricket Deals
The Times is to become the first broadsheet to sponsor a TV quiz show, as it announces a sponsorship deal with the Channel 4 series Countdown. The sponsorship will run for six weeks from next Monday, and is believed to be worth £250,000. It will include gamecard promotion in the paper.In July, News International announced… Continue reading Times To Sponsor Countdown
London Radio, replacing LBC on October 5, has announced that its two London speech services will be known as London News 97.3FM and London NewsTalk 1152AM The names and services have been changed since Reuters bought the licences in May. The station will aim to capture a younger, more male and upmarket audience than LBC,… Continue reading London Radio Launch
The annual inflation rate fell to 2.3% in July, down from 2.6% in June, according to the Retail Prices Index released this morning. The actual figure, taking 1985 as the base, was 152.2. The underlying rate, excluding mortgage interest payments, fell to 2.2% from 2.4% – the lowest level since 1975.
As part of the 30th Anniversary celebrations, the MRG is holding a number of “special” evening meetings to consider media research over the past 30 years. The first of these is to be held on Thursday 25 August. Brian Jacobs, International Media Director at Leo Burnett will speak on “Why UK Media Research is the… Continue reading MRG 30th Anniversary Evening Meetings
The government yesterday approved the sale of London Transport Advertising to the consortium led by the largest transport advertising company in the US, Transportation Displays Incorporated. *OUTDOOR£ for news store
EMAP Metro’s circulation figures have been released, with most titles recording year on year rises. Empire, the film magazine fared best, up 14%, with the male interest title Q, following recent trends in the sector, up 9% year on year.Mojo, the new music title did not release a figure, but EMAP point to the launch… Continue reading Latest Jan-Jun ABCs – Emap/Readers Digest
According to research from CGA Direct, the household insurance broker, the information highway is heralding a revolution in the way financial products are designed and sold.Research was conducted among 500 homeowners into the way they buy insurance; 44% said that they would consider buying financial products as a result of direct response advertising on television,… Continue reading Information Highway Research
