… LTA Advertising has appointed Daphne O’Keeffe as sales manager. O’Keeffe, who joins from Primesight, will work with Christy Leth, LTA’s sales director from the US, to develop a joint US/UK strategy.… John Chadwick-Jones, former sales exec at the Guardian/Observer has been appointed ad manager of Classic FM’s magazine.… Simon Mukherjee has been appointed ad… Continue reading Appointments
The Football Association has announced the first ever sponsor of the FA Cup; Littlewoods Pools. The official title of the cup will be “The FA Cup sponsored by Littlewoods Pools”, not the Littlewoods FA Cup.FA commercial director Trevor Phillips said “We will not forget the tradition and dignity of a great competition. A robust and… Continue reading Littlewoods To Sponsor FA Cup
Today sees the launch of two new regional radio licences; JFM 100.4 in the North West, and Century Radio in the North East.JFM 100.4, which is the largest radio station outside London, began broadcasting at 6am this morning. JFM 100.4 plays a mix of blues, soul, rhythm & blues and jazz, to a potential audience… Continue reading Regional Radio Launches
Country 1035 was launched today at London’s Planet Hollywood. The station was officially opened by Garth Brooks live from Australia. Broadcasting on the frequencey of 1035 kHz AM, it is the first radio station in the UK to be dedicated to Country Music.Country 1035 is aiming for a weekly reach of 6% of all adults… Continue reading Country 1035 Radio Launch
The IRA announced shortly after 11am this morning that from midnight tonight there will be a “total cessation of violence”, and that the ceasefire will be “unconditional and open-ended”.The text of the IRA statement is:“Recognising the potential of the current situation and in order to advance the democratic peace process the IRA will call a… Continue reading IRA Ceasefire Announced
The NRS commissioned research by BJM into readership of newspaper sections has been released, finding that the interests a reader may have, relating to the topic interest question, do not necessarily correspond to the relevant paper or sections read or looked at. There was also some difficulty with respondent understanding of the question.It was found… Continue reading Sections – Qualitative Research Results
Tony the Tiger and Kellogg’s Frosties are to sponsor the new series of Gladiators, which starts on Saturday 3 September at 6.45pm. The deal covers 25 programmes, and includes a Gladiators themed on-pack promotion.
According to the latest JNLR/MRBI Listenership Survey, Independent local radio stations have increased their lead over RTE Radio 1. The independent stations now have a national market share of 42% (up 1%), compared to RTE Radio 1 at 37% (down 1%) and 2FM at 21% (up 1%).Michael O’Keeffe, Chief Executive of the Independent Radio and… Continue reading Irish Independent Local Radio Increases Lead
The NRS has decided to commission research into the readership of newspaper sections. The board has decided that a separate survey is needed, as there are difficulties involved in measuring section readership using recall prompt cards, as in the NRS main survey.Roger Beeson commented that he was “pleased with the decision, to work off- survey,… Continue reading NRS Newspaper Section Research
The Sun has pulled out of its £1m sponsorship of Family Fortunes, after an ITV decision to move the programme from Friday to Saturday. The rescheduling will reduce impact on sales because of the extra delay before the Monday edition. The Family Fortune deal was announced together with 3 other game shows, Wheel of Fortune,… Continue reading Sun Withdraws Family Fortunes
