The best day of the week to screen a direct response TV ad is a Monday, according to some research conducted by Channel 4 and BT. The effectiveness of an ad increases by 25% when it contains a voice over with the response telephone number and ads that last for 60 seconds, rather than 30,… Continue reading C4 Direct Response TV Research
Emma Soames, editor of ES Magazine, has been appointed as editor of the Telegraph Magazine. She will replace Nigel Horne. Conde Nast has appointed Tess Macleod-Smith as advertisement director of World of Interiors. Macleod-Smith was formerly an advertising sales executive at the Economist. The editor of men’s style magazine FHM, Francis Cottam, has resigned following… Continue reading Appointments
The latest Retail Price Index, released today, shows that inflation remained stable in May at 2.6%, despite predictions that it might fall to 2.5%. Taking 1985 as the base rate May’s RPI came in at 152.9, an increase of 2.6% on May 1993 and 0.3% on April 1994.The underlying inflation rate, which excludes mortgage interest… Continue reading May Inflation Remains Stable
The government is finalising plans that would allow C5 to go ahead, but it is unclear whether it will be ready in time for the ITC’s next meeting on June 23. The new plan involves a compromise which would allow for both a C5 using existing analogue technology and keep open the possibility of developing… Continue reading Channel 5 Plan
Pepsi-Cola is to co-produce and sponsor a new Channel 4 youth series called Passengers. The international youth current affairs programme is due to start in the UK on Fri Jul 1 at 11pm. As well as sponsoring the series in the UK, Pepsi has the distribution rights for the programme outside the UK.BBC APPOINTS WOOD… Continue reading Pepsi Sponsor C4 Youth Series
Nynex, one of the largest cable TV companies in Britain, is to offer video on demand and interactive TV over a regional TV and telephone network to be constructed in the north-west.
Media Sales & Marketing has won the airtime sales for Southern Radio. Southern Radio consists of six local stations in the South – in Kent,Invicta FM and Supergold; in Sussex, Southern FM and South Coast Radio; and in Hampshire Ocean FM, Power FM and South Coast Radio. The new appointment means it is now possible… Continue reading MS&M Win Southern Radio Sales
The European Commission has launched a marketing communications questionnaire, the findings of which will be used to help the EC with policy-making.Contact: Jean Bergevin 010 3222961736 (Fax)
The volume of direct mail has increased by 11% in the first quarter of 1994, according to the latest figures from the Direct Mail Information Service. There were 705m items mailed during the first 3-months of 1994, compared with 632 in 1993. Total expenditure on direct mail increased by 16%, up from £233.3m in the… Continue reading Direct Mail Increase
QualitiesAs predicted the Times achieved its highest ever circulation in May with an ABC figure of 517,575, an increase of 8.2% on April. The Times now accounts for 21% of the total quality daily market, an increase of 6% points from the 15% of May 1993. While the total circulation of the quality daily market… Continue reading National Press Round-Up – May
