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Today is claiming that its one-day price cut on Monday to 10p increased sales by over 400,000 to take sales to more than 1m.
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Research commissioned from Media Audits by The Independent in June, profiles readers of the paper using BARB Additional Panel data. This panel questions all respondents on the paper they read in the last seven days.Independent readers are said to prefer BBC to ITV and watch more Channel 4 than most broadsheet readers. 64.6% described themselves… Continue reading Profile Of An Independent Reader
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Despite claiming that EMAP’s offer of 181p a share does not reflect the company’s “improving performance” (see results, Newsline yesterday), Trans World Communications has recommended EMAP’s £71m bid.Last week The Guardian Media Group, which owns 20% of TWC, failed in a High Court bid to prevent EMAP’s takeover, claiming it broke rulings restricting the number… Continue reading Trans World Gives In To Emap Offer
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All figures relate to the percentage reach of that particular programme to all reader of that particular newspaper (e.g Coronation Street reached 29.8% of Daily Mail readers during June).The data was calculated by Media Audits using BARB data from June 1994 where the panel registered newspaper readership. Sun Mirror Star Sport Today Mail Express Coronation… Continue reading Television Viewing By Newspaper Readers
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National Magazines’ House Beautiful, which cut its cover price to £1 for the August issue “to boost a weak summer market”, has announced a more permanent price cut from £1.40 to £1.30. Its most direct competitor, Homes & Ideas costs £1.20 monthly.House Beautiful announced a new ABC of 320,396 recently, 6.7% down on July-Dec but… Continue reading House Beautiful Cuts Price
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Director of programming, David Elstein, and deputy MD, David Chance, are being tipped as the leading contenders to fill the slot vacated at Sky News by Kelvin Mackenzie last week. An outsider for the role is Bruce Gyngell, former TV-am boss, and now working for Kerry Packer’s Channel 9.
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The Newcastle Chronicle & Journal is launching The Journal Business Magazine on September 5th (circ 30,000, distributed with the City edition of the paper). York & County Press has launched Admart, a shopper-style free newspaper (circ 62,000 to homes and businesses in York and Wetherby.
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National Heritage Sectretary Stephen Dorrell announced yesterday that Sir George Russell has been reappointed as chairman of the ITC for a further two years from 1 January 1995.
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Morgan Grampian’s newspaper for family doctors, Pulse, is the best-read medical weekly in the latest JICMARS survey, with a total average issue readership of 74% of all GPs. Pulse has increased its lead over Haymarket’s General Practitioner (AIR down five percentage points at 68%) and Doctor (Reed) up one percentage point at 58%.The best-read monthly… Continue reading Pulse Is Best Read Medical Weekly