Commercial Radio’s gross advertising revenue increased by 25.1% year-on-year in the first quarter of this year, according to the latest figures released by the Radio Advertising Bureau. Revenue for the first 3 months of 1994 totalled £43.3m.The revenue for the first quarter of this year includes Virgin, which was not on air in the same… Continue reading Radio Revenue Quarter 1 1994
Officials from the Department of Trade and Industry and the Department of National Heritage are to meet to day to try and finalise their position on whether a new Channel 5 that uses existing technology should be given the go-ahead. The issue is expected to be raised in cabinet this week, although a final decision… Continue reading Channel 5/BBC Decisions
According to a survey by Wessenden Marketing, magazine advertising revenue showed signs of recovery throughout 1993; The retail value of the magazine business rose by 10.4% between 1992 and 1993. This is the strongest performance since the boom year of 1990.The underlying volume growth increased 1.9% year on year, with a 3.7% growth rate for… Continue reading Magazine Market Growth In 1993 – Survey
The combined TV Revenue figure for March, based on agency estimates, came in at £157.01m, an increase of 12.3% on the same month last year. The ITV share was £124.76m, with Channel 4 at £32.25m. This is an 80:20 split, no change from last month’s share. Channel 4’s share in March 93 was only 18%.The… Continue reading Television Round Up – March
The latest Rajar data for Quarter 1 1994 shows commercial radio further increasing its audience share to 45.1%, this is an increase of 7.7 % points on the same period in 1993 and an increase of 2.3 % points on Quarter 4 1993. Commercial radio now has a weekly reach of 59% (27.3m), compared with… Continue reading Rajar Quarter 1 1994 Network Data
Saatchi & Saatchi are to set up specialist media-buying business in the United States. This will be an important development to the US advertising industry, which has been slow to use media-buying specialists because of the long and easy relationship between agencies and existing clients. Increasing pressure to reduce costs of campaigns and the expansion… Continue reading Saatchis Open US Media Buying Business
Ryvita, a newcomer to television sponsorship, is to sponsor Swank, ITV’s new weekly afternoon fashion programme in a deal valued at £100,000. ITV claim the deal is significant because it shows that programme sponsorship can exist outside of peak-time.Swank is to be presented by David Emanuel and Margi Clarke, and is to be shown at… Continue reading Ryvita To Sponsor Afternoon Show
Following the recent ABC agreement with Carweek to publish an audited circulation figure for November 1993 to January 1994, these figures, together with the following audit period up to March 1994 have today been released. CARWEEK Total Average Net Sale Per Issue Nov 1-Jan 8 44,927 Jan 9-Mar 31 71,153 ABC CHANGE CONSUMER RULESABC has… Continue reading ABC Issue Carweek Figures
National Newspapers Among the daily newspapers only the Times, Financial Times and Today achieved year-on-year increases in their readership figures for October to March 1994. The Times recorded the highest increase, with its Average Issue Readership figure up by 9.9% to 1,298,000. The Financial Times rose by 7.3% to 782,000 and Today rose by 6.3%… Continue reading NRS Commentary Oct-Mar’94
MAI and Pearson have teamed up with Time Warner to form Channel 5 Broadcasting a new consortium which will bid for the Channel 5 licence if it is re-advertised.The consortium believes that it has discovered a way of launching the fifth national channel at half the original estimated cost of £200m. Changes to the planned… Continue reading New Channel 5 Consortium
