Media advertising is not under any threat from the new marketing possibilities of databases, sponsorship, telemarketing and interactive media, according to Winston Fletcher, chairman of DFSD Bozell, speaking at the Newspaper Society’s advertising conference.Fletcher pointed out that media advertising actually accounts for 77% of all marketing communications, or £7.825 billion; sales promotion only accounted for… Continue reading Media Advertising Not Under Threat
Quality NewspapersThe latest national newspaper ABCs for October to March show the Independent and Independent on Sunday continuing to lose circulation at a dramatic rate. The Independent’s 6-monthly ABC figure was down by 16% year-on-year to 300,849 and its monthly figure for March fell to 276,837, down by 5.3% on February. The Independent on Sunday… Continue reading National Press Round Up – March
Unofficial overnight ratings for Monday nights’ viewing battle show the BBC’s third episode of Eastenders fared better than ITV’s spoiler, the Bond film Living Daylights. Eastenders achieved an audience of 11m; the first hour of the Bond film got 8.7m. Although this is lower than the usual Eastenders figures, the other episodes have weaker opposition.BBC… Continue reading Eastenders Beats Bond
IPC’s new men’s magazine, Loaded, launches today. The monthly has a cover price of £2, although the first issue has an introductory special price of 95p. With all the recent growth in the male sector, IPC examined the market and found what they believe is a gap between the younger titles, such as Sky and… Continue reading Loaded Review
Allied Radio has announced results for 1993; pre-tax losses were £1.90m, a deterioration on the previous years losses of £1.72m. The company proposes a rights issue to raise approximately £1.55m. The chairman said that the first few months of 1994 had been difficult, but there are encouraging signs.
Westminster Press has launched a new weekly paper in north Yorkshire. The North Yorkshire Star is a free tabloid, distributed on Tuesdays to 26,041 homes around the Darlington area.The 40+page paper will carry full television and satellite listings as well as local what’s on information.
At the launch of Loaded, the new men’s magazine from IPC this morning, (review later) IPC released details of their new research into ad recall. Called Ad Track 1994 the research is being carried out with Millward Brown. Full results will be available next year, with initial results out in July. Ad track will investigate… Continue reading New Magazine Ad Recall Research
Scottish TV has reported results for 1993. Pre-tax profits are up 21% to £13m, despite a reduction in its share of advertising revenue from 5.52% to 5.35% Shares had fallen by 21p at 13:00 to 483p. Advertising revenue was hit becuase of a dispute with Unilever, which refuses to deliver business because of a row… Continue reading Scottish TV/Allied Radio Results
Bristol based radio group GWR has launched a £3.5 million bid for Mid Anglia Radio. This offer, in cash or shares, is significantly higher than the bid put in by East Anglia Radio last week.GWR has already received acceptances for its offer from holders of 50.46% of Mid Anglia’s shares. If successful, the bid would… Continue reading GWR Bids For Mid Anglia Radio
At the Newspaper Society’s Advertising Conference yesterday Hew Stevenson told delegates that ad spend in the regional sector has increased in the past twenty years. In 1992, ad spend in the regional press was higher in constant terms (at £1120m) than it was in either 1983 (£910m) or 1973 (£1020m). Hew Stevenson said, “The fact… Continue reading Ad Spend In Regional Press Grows
