The ITC’s annual report and accounts published last week showed total terrestrial television revenue at £1,796m, including ITV, C4, SC4 and GMTV. This is an increase of 3.8% on 1992. The full breakdown is as follows: 1993 £m C3 (ITV) 1,400 C4 328 C3 + C4 Total 1,728 S4C 4 GMTV 64 Total 1,796 MediaTel’s… Continue reading ITC TV Revenue 1993
According to the latest Outdoor Rates Forecast from Concord, for Q3 1994, the upturn in advertiser demand for outdoor space is continuing. Two signs of this are; there is a new premium-rated tier of high quality illuminated 96-sheet supersites emerging in the market, and the 48-sheet sector is virtually sold out for the third quarter… Continue reading Outdoor Rates Forecast
According to an IPA survey into graduate trainees, the calibre of graduates entering the advertising industry is as good or better than before.The survey, conducted among the 50 UK agencies that regularly take on graduates, revealed that: An oxbridge degree is no longer regarded as essential to get into the business Although a degree itself… Continue reading IPA Survey: Graduate Calibre Better Than Before
The Incorporated Society of British Advertisers has issued a response to the Government’s White Paper; whilst they agree that the Paper recognises many of the challenges and changes facing the BBC, it holds back from proposing any constructive solutions. This is highlighted by ISBA in the funding of UK services, where the Government proposes to… Continue reading BBC White Paper A Missed Opportunity – ISBA
The BBC intends to set up a 24-hour television news service in Britain, John Birt, director general of the BBC has said in an interview with The Guardian. Following the White Paper’s theme that the BBC should become an “international multi-media enterprise”, Birt said that launching a 24-hour television news service was a logical step,… Continue reading BBC Aims To Launch 24 Hour News Service
Out of Newspaper Publishing’s 22 display advertising staff, only 6 have opted to stay under the new Mirror Group contracts. Fifteen of the newspaper’s classified staff are also leaving. Guy Griffiths, the magazine and review manager is to become display manager of the Independent and Independent on Sunday, in place of Simon Jones and Andrew… Continue reading Appointments
In a move expected to cause fierce competition between existing cable operators and regional telephone companies in America, Bell Atlantic has been granted permission to use its telephone network to carry cable television signals into the homes of its customers. Many other applications to carry cable signals have also been filed, and these are now… Continue reading Bell Atlantic Wins Cable TV Rights
Time Warner Interactive and Interpublic have joined forces to create interactive information and entertainment media products. This gives Interpublic’s global agencies, McCann Erickson, Lintas and the Lowe Group access to the multimedia products.
On Monday 18 July the IPA Society is holding the first in a series of talks by representatives of admired agencies from around the world. The first is a talk by Henk Slagman, of Springer Jacoby, one of the most successful agencies in Germany. He will talk about how to get big without getting bad… Continue reading IPA Society Talks
The National Heritage select committee’s report on TV Sports coverage and sponsorship published yesterday calls for viewers to have guaranteed access to national sporting events such as the Wimbledon finals, the FA Cup Final and the Derby. Satellite pay channels should not be allowed to buy them for exclusive access. The committee decided that the… Continue reading Sports Coverage Under Scrutiny
