IPC has today launched Marie Claire Health & Beauty as an off-shoot of the successful Marie Claire magazine. The new title will appear twice yearly in the Spring and the Autumn, with a cover price of £2.25 and a print run of 150,000.The first issue comprises 156 pages and covers health, beauty and fashion. It… Continue reading Marie Claire Health & Beauty
In a bid to improve Monday’s traditionally “dead” day for business news, the Financial Times is to revamp its Monday paper, making it more “female friendly”.The revamp is a continuation of the changes made in November to the second section. The first section’s beginning news pages will remain unchanged, then the new pages will begin… Continue reading Financial Times Revamp To Attract Women
The Government’s National Nutrition Task Force, a body set up to implement the Health of the Nation White Paper, has called for reviews in food advertising practices.The task force has rejected calls from campaigners to restrict or ban products from children’s programmes, asking only that the codes of practice from the ITC and Advertising Standards… Continue reading Review Of Food Ads Aimed At Children
Littlewoods, announcing its results yesterday, revealed optimism over pools advertising on television. Littlewoods has been lobbying for an easing of the rules to help it compete for money after the launch of the National Lottery later this year.Chief executive Barry Dale said “I think we will get there in the end”. Littlewoods research shows that… Continue reading Pools Companies – On Television Soon
LBC has gone into receivership, it has been revealed today. No one at LBC was available for comment; although the board has relinquished control the two LBC stations will continue to broadcast as normal.This news comes a few weeks after Dame Shirley Porter resigned as Chairman of the london station. The station loses its licence… Continue reading LBC Calls In Receivers
According to trade press reports it seems likely that GGT and CIA are close to arranging a joint media venture. Discussions between the two sides have been going on for some time.The companies already have a joint venture, CIA Media Solutions based in Manchester. This is 30% owned by GGT and 70% owned by CIA.… Continue reading CIA And GGT In Media Deal
Ulster Television is expected to apply for a licence to cable Belfast and its surrounding areas. The Belfast licence is expected to be advertised by the ITC later this year.Desmond Smyth, chief executive, said that he believed the time was right for cable and that the company was in preliminary talks with Mercury Communications. Mr… Continue reading Ulster TV Cable Plans/Results
According to the Radio Advertising Bureau at Capital Radio’s seminar yesterday radio is an advertisers’ “Secret Weapon”. Andrew Ingram and Justin Sampson of the RAB began the morning by pointing out that effective advertising depends just as much on understanding the nature of the medium used as on targeting the consumer. Radio says things differently… Continue reading Radio – The Intimate Medium
Europress has closed PC Action just 6-months after the title launched. The company is intending to move away from the computer games market and has merged the Interactive division into Europress Enterprise.GAME ZONE CLOSESFuture Publishing closed the monthly Game Zone last Thursday. The magazine recorded a July to December 1993 ABC of 21,183.Future Publishing recently… Continue reading PC Action Closes
The battle for television coverage of the Five Nations Rugby Championship has got more complicated with Wales not wanting its club rugby to be included in the Five Nations Package. The Welsh Rugby Union has put out a tender document offering two separate packages to the BBC and HTV, asking the companies to bid for… Continue reading Rugby Coverage Scrum
