Media Audits is to add a poster auditing service to its portfolio from October. The new service will help advertisers set briefs and targets for outdoor campaigns and will also review purchased campaigns against planned ones. The poster service will run alongside Media Audits’ existing TV and Press services.Seven UK advertisers, who between them account… Continue reading Media Audits Adds Poster Consultancy Service
Classic FM has bought the Swedish radio station Storstadsradion which reaches a population of 1.5m in Stockholm. Classic FM Sweden will begin broadcasting this Saturday.
DMC Publishing has closed its monthly music magazine Gold. The final issue of the magazine, which launched in February with a print run of 87,000, appeared in May.SPORTS DIGEST CLOSESSports Digest magazine has closed after the publisher of the general sports monthly, Sports Digest LTD, went into liquidation. Four issues of the magazine appeared after… Continue reading Gold Magazine Closes
ITV has announced today that it has pulled out of its bid to televise the National Lottery because of ITC regulations. Explaining the decision ITV Network Centre chief executive, Andrew Quinn, said that ITV’s proposal met all but one of Camelot’s specifications. This was the automatic selection of contestants for a mid-week game show exclusively… Continue reading ITV Pulls Out Of Lottery Bid
The European Commission is to decide whether agreements that link Cadbury- Schweppes with the National Lottery go against EC rules on free and fair competition. As part of the agreement Cadbury can advertise its products in connection with the Lottery.
Last night’s MRG meeting, taken by Andy Farr of Millward Brown, was entitled “Persuasion or Enhancement? – An Experiment.” The purpose of the evening was to put forward evidence that most advertising does not persuade people when they are exposed to it but instead influences the conclusions they reach later when they try the products… Continue reading MRG Meeting – Persuasion Or Enhancement
Portsmouth & Sunderland Newspapers has announced pre-tax profits of £9.0m for the year to April 2, an increase of 24% on the previous year. Revenue for the group’s publishing sector increased by 3% to £50.7m, with advertising revenue accounting for £36.4m of this.
Grampian has announced it expects early discussions with Granada as to whether the DTI ruling affects Grampian’s sales, which are currently handled by the Time Exchange. Grampian’s statement says that whatever the outcome, it is confident that the DTI’s flexibility for smaller companies will ensure that their airtime sales will be handled by a major… Continue reading Grampian Response To DTI
ISBA has launched a new “Guide to Direct Marketing” covering customer databases, data profiling and analysis, campaign management, creative planning and agency remuneration. The guide costs £7.50 for ISBA members and £15 for non-members.ISBA: 071 4997502MRG SUMMER PARTYThe MRG is holding a summer party on Monday July 25th at Stanley House, Kings College, Kings Road… Continue reading ISBA Direct Marketing Guide
The current growth in the customer magazine market is expected to continue, according to a Mintel report commissioned by the Association of Publishing Agencies. The report predicts a 31% revenue increase to £116m over the next four years. Turnover in the sector totalled £80m in 1993, Mintel expects it to reach £88m for 1994.The report… Continue reading Growth For Customer Magazines
