A generic business press campaign, aimed at raising the profile of the medium, is to be launched at the PPA Magazines’94 conference today. It is the first campaign for the business press for almost ten years and follows the one launched for the consumer press at last year’s conference.The campaign, which has a ratecard value… Continue reading PPA Launches Generic Business Press Campaign
London News Radio is to buy LBC, after reaching an agreement with LBC’s administrators Arthur Anderson. The company’s assets and business will be transferred to London News radio on condition of approval by the Radio Authority. LBC will continue to broadcast in its current format until its licence expires in October, when the London Broadcast… Continue reading London News Radio To Buy LBC
Paragon Publishing is to launch a new computer games title Games World The Magazine. It will be the official magazine of the satellite TV programme Games World and will cover games across all formats. The new monthly title will launch on May 26th with a print run of 175,000 and a cover price of £2.50.The… Continue reading Paragon To Launch Games World
Nick Phillips, director general of the IPA has told MediaTel that the IPA is cautiously pleased with the ITC’s announcement on TV Sales yesterday. The IPA, as one of the consultees to the ITC’s original document, had put their view across very strongly for adherence to the 25% limit. They had also campaigned for clear… Continue reading IPA Cautiously Optimistic
The ITC has today published its annual survey on television, The Public’s View 1993. The results focus on the ITC’s responsibilities for programme standards.The survey showed that the 9pm watershed seems to be working in that 72% of viewers thought that 9pm was “about right”, while 20% thought it was “too early” and 5% “too… Continue reading ITC Publishes The Public’s View
According to the latest JNLR report independent local radio stations continue to lead the national listenership figures with 50% of all listeners. The figures indicate which radio stations were listened to yesterday over the period Oct 93-Mar 94. Figures for the national stations were 41% for RTE Radio 1 and 27% for 2FM. In Dublin… Continue reading Ireland Radio Listening
The Herald Newspaper Group has appointed Amra to handle its sales, beating the Regional Advertising Company. The Herald group includes 23 titles, and has a combined weekly sell of 450,000. The Herald covers Buckinghamshire, Bedfordshire and Hertfordshire.Amra has also recently been appointed to handle sales for Westminster Press, Adscene and the Manchester Evening News. Amra… Continue reading AMRA Wins Herald
Agency of the year – O&M Television Campaign of the year – Peperami, Still Price Lintas Radio Campaign of the year – Kahlua, JWT Best Cinema Campaign – Kiss, AMV.BBDO Best Use of television sponsorship – Auto Express, Booth Lockett Makin Best Use of radio sponsorship – Kahlua, JWT Best Campaign targeted at AB/ABC1 Adults… Continue reading Media Week Broadcast Advertising Awards – 1994
At the MRG Evening Meeting on Monday 25 April, the subject under discussion was BARB, and the apparent decline in television viewing. First to speak was Sue Read of the Time Exchange. Her paper was called “The Meaning of the Universe”.Sue talked about the ways universes are calculated, and the effect of the smoothing methodology… Continue reading A Declining Television Audience?
The 1994 Sony Radio Awards were announced yesterday. Independent Radio won nine gold awards: Kenny Everett (Capital Gold) – for an outstanding contribution to radio Henry Kelly (Classic FM) – national broadcaster of the year Clyde 2 (Glasgow) – metropolitan station of the year Spire FM (Salisbury) – local station of the year “Les Ross… Continue reading Broadcast And Agency Awards
