MAI and Pearson have teamed up with Time Warner to form Channel 5 Broadcasting a new consortium which will bid for the Channel 5 licence if it is re-advertised.The consortium believes that it has discovered a way of launching the fifth national channel at half the original estimated cost of £200m. Changes to the planned… Continue reading New Channel 5 Consortium
Saatchi & Saatchi are to set up specialist media-buying business in the United States. This will be an important development to the US advertising industry, which has been slow to use media-buying specialists because of the long and easy relationship between agencies and existing clients. Increasing pressure to reduce costs of campaigns and the expansion… Continue reading Saatchis Open US Media Buying Business
Ryvita, a newcomer to television sponsorship, is to sponsor Swank, ITV’s new weekly afternoon fashion programme in a deal valued at £100,000. ITV claim the deal is significant because it shows that programme sponsorship can exist outside of peak-time.Swank is to be presented by David Emanuel and Margi Clarke, and is to be shown at… Continue reading Ryvita To Sponsor Afternoon Show
Following the recent ABC agreement with Carweek to publish an audited circulation figure for November 1993 to January 1994, these figures, together with the following audit period up to March 1994 have today been released. CARWEEK Total Average Net Sale Per Issue Nov 1-Jan 8 44,927 Jan 9-Mar 31 71,153 ABC CHANGE CONSUMER RULESABC has… Continue reading ABC Issue Carweek Figures
National Newspapers Among the daily newspapers only the Times, Financial Times and Today achieved year-on-year increases in their readership figures for October to March 1994. The Times recorded the highest increase, with its Average Issue Readership figure up by 9.9% to 1,298,000. The Financial Times rose by 7.3% to 782,000 and Today rose by 6.3%… Continue reading NRS Commentary Oct-Mar’94
Ray Snoddy writes in today’s FT that there is soon to be a free evening newspaper for London. Derek Clee, a Yorkshire tumble-dryer millionaire, is the man behind the paper.The new paper called Tonight will be the first competition for the Evening Standard since 1987 when the Evening News closed. Tonight is expected to launch… Continue reading Free Title Challenge To Standard
The latest GfK satellite monitor, for February 1994, shows that Satellite Dish Ownership (Direct to Home) as at February 19 was 2.524 million dishes. This represents an increase of 29,000 dishes on the previous month.The monitor also shows socio-demographic changes that have taken place during the period June 1991 to December 1993. The overall movement… Continue reading Satellite Ownership Goes More Upmarket
The Dimbleby News Group is launching two new paid-for titles. The broadsheets Kingston Surbiton New Malden Times is launching on April 29, and the Putney and Wimbledon Times launches on May 13. The two titles will be part of the Richmond and Twickenham Series. Both weeklies will have a cover price of 35p.Group Sales Manager… Continue reading New Regional Titles
The ITC has today issued formal warnings to two satellite channels regarding compliance with programme content rules.The formal warning given to MTV Europe follows three interventions by the ITC in the last few weeks, concerning inappropriate scheduling of music videos when children will be watching, and an unacceptable advertisement. MTV have been warned they must… Continue reading ITC Warns MTV And Adult Channel
The next MRG Evening will discuss the latest issues concerning BARB. It will be held on Monday 25th April at JWT. The following will speak:Sue Read (Time Exchange) – Declines in the Universe?Peter Bowman (WCRS) – Audience Decline?Peter Doe (RSMB) – Satellite UniversesBill Meredith (BARB) – A Co-Incidental StudyReplies should be sent to Belinda Beeftink… Continue reading MRG Evening – BARB
