The latest RAJAR data has produced the usual mix of audience gains and losses among the ILR stations. Well over half the ILR stations on the latest survey recorded increases in their total hours listened, the London station Spectrum achieved one of the highest increases, up by a massive 87.99% year-on-year to 3,241,000. LBC Newstalk,… Continue reading ILR Stations – Latest RAJAR
The latest RAJAR figures released today offer little encouragement for BBC Radio with its share of listening falling by 3.5% points over the past year to 58.4% and its weekly reach falling by 5% points to 57%.Radio 1 has suffered most with its weekly reach falling from 36% in Quarter 4 1992 to 31% in… Continue reading BBC Radio’s Audience Continues To Decline
The Times has offered to freeze the 30p weekday and 40p Saturday price cuts for the whole year to those readers who subscribe to a regular daily copy for the year. Peter Stothard, editor of The Times says, “This is an important new commitment both to those who have long been regular buyers of The… Continue reading The Times Offers Price Cut For Year
A hardcore pornographic television channel for homosexuals is to be beamed into Britain later this year. The station, Gay TV, will be transmitted by satellite from the Continent. Gay TV is due to start transmissions from March 20. It will be launched by Mark Garner, the business man behind Red Hot Television.In order to try… Continue reading Britain To Get Gay TV
YTTV has announced results for the year to September 30 1993. Losses were lower than expected; the pre-tax loss was £7.88m, on turnover of £236.8m.The final audited advertising sales figure of £150m was £34m less than the forecast given at the beginning of the year, and £20m less than what the board was told in… Continue reading YTTV Announce Loss For 1993
There will be an MRG Meeting on 9 February, entitled Neural Networks in Media Research. Alan Hendrickson of Pulse Train Technology will describe progress on the software project which covers media research, media planning and commercial functionality.The meeting will be held at JWT, at 6.30pm on Wednesday February 9.Contact Rosemary Taylor of Optimedia if you… Continue reading MRG Meeting – Neural Networks
The Debating Group held a debate at the House of Commons last week; the motion was “Sponsorship is of more benefit than advertising”.Sir Giles Shaw, Chairman of BARB, was chairman. John Billett, Chief Executive of The Billett Consultancy and Shaun Powell, Head of Marketing at Barclaycard, argued for the motion.John Billett pointed out that sponsorship… Continue reading Sponsorship More Benefit Than Ads
The ITC has extended the deadline for comments on the consultation paper on television advertising sales arrangements from 25 February to 4 March. This is to give consultees more time to consider possible changes from any Office of Fair Trading announcements.The ITC still intends to reach decisions at its meeting on 17 March.ITC 071 255… Continue reading ITC Extends Deadline On Sales Document
Marketline International has released a report into the radio sector in the UK, in which revenue figures for 1993 are estimated to be around £170m, an annual increase of 10-11%. Revenue for the first half of 1993 was £70.1m (a year on year increase of 7%).Industry observers are optimistic about the prospects for 1994, and… Continue reading Radio Sector Report
According to figures published by the Cable Television Association, cable operators will spend a record £1.2bn this year in development. The CTA has surveyed its members build and investment plans for 1994 and results show that the operators plan to build past a further 1.6m homes in Britain and over 2m further homes in 1995,… Continue reading Cable Set For Record Growth In 1994
