ITV today made a presentation to advertisers, highlighting their peak-time drama output.In 1993, ITV showed 115 out of the 163 dramas that reached 10 million or more people. 27 out of the year’s top 30 dramas were on ITV. In 1993 drama delivered 19% more ABC1 Housewives than the all-channel peak-time average.New dramas announced for… Continue reading ITV Drama Presentation
According to research carried out by Continental Research on behalf of Atlantic 252, advertisers’ attitudes to radio have improved dramatically.Fifty per cent of agencies claim to have increased their spend on radio in 1993, as opposed to 39% in 1992. 45% claim to have increased spend “a bit” while 10% claimed “a lot”.92% of agencies… Continue reading Radio Boost Among Advertisers
An auction for Newspaper Publishing has not been ruled out if satisfactory bids are not received soon.The consortium consisting of the founders and MGN is expected to submit a bid soon; a counter bid is likely from Independent Newspapers of Ireland. However if the process becomes so delayed that the future of the titles is… Continue reading Independent Chiefs May Go To Auction
The health department is expected to announce soon that voluntary controls on tobacco advertising are to be tightened following discussions with the industry.The controls are believed to include a ban on poster advertising, tight controls on advertising in women’s magazines, an end to shop front advertising and bigger health warnings on packets.Angry magazine publishers have… Continue reading Tobacco Ad Restrictions
The latest Average Issue Readership figures for July to December’93 are the first to have a directly comparable period using the CAPI method. NRS has discouraged comparisons between periods using the CAPI data collection method and the old pen and paper method. Titles whose latest figures are for a 6-monthly period can now be compared… Continue reading Jul-Dec’93 NRS Commentary
Mercury Communications is to launch a new joint promotion on Virgin 1215. Mercury is offering FreeCall 0500 lines to the radio station for its competitions, phone-ins and request shows in return for on-air branding.All station idents for the phone lines will carry the Mercury name; the on-air branding will echo Mercury’s TV advertising, featuring Harry… Continue reading Mercury/Virgin 1215 In Joint Deal
The rumoured merger between Gold Greenlees Trott and Young & Rubicam looks set to be decided next week.Rob Minton-Taylor of Y&R Europe told MediaTel that talks are still under way; he hinted that other agencies may be involved in the merger talks.
The Rugby Football League yesterday announced a £1m sponsorship package. The games celebrates its centenary next year with the Rugby League World Cup. This has no specific sponsor as yet, but both England and Wales will compete under the sponsorship of John Smith’s.Silk Cut, Regal and Stones Bitter are all supporting an extensive programme of… Continue reading Rugby League Sponsorship
Adscene, the Kent-based regional newspaper company with eight titles, has appointed AMRA to handle its national ad sales. AMRA managing director Mike McCormack said, “We are delighted to represent Adscene…the company produces a stable of market leading titles which we intend to market aggressively in conjunction with the local sales force”AMRA has recently been appointed… Continue reading Adscene Appoints AMRA
The combined ITV/C4 revenue figure came in at £143.38m, a decrease of 0.36% on the same month in 1992. This is the only month this year apart from July when overall revenue decreased from the 1992 figure. The individual revenues for ITV and C4 were £116.15m and £27.33m respectively; this is a split of 81:19.In… Continue reading Television Round-Up – December
